Motion Picture Herald (Jul-Aug 1940)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

40 MOTION PICTURE HERALD July 13, 1940 7 •PH. CYC LOU <rflOEW4 6MNADA THEATRE TUESDAY • WEDNESDAY • THURSDAY (Above) John Newkirk at Loew's Granada, Cleveland, brought "Dr. Cyclops'" 13 -inch girl to life through use of reducing lens in main street store window. Passersby were invited to look through peephole and see the girl lolling languorously in a tropical setting. (Left) Animation was provided in Wally Caldwell's "Flag Speaks" display at Loew's Valentine, Toledo, through use of air which was automatically blown through flag-wavers at base of flags to provide rippling breezes. Round Table n Pictures Reported by R. E. Russell at Loew's Poli, in New Haven, was assistant Jack Brassil's bally for "His Favorite Wife." Store dummy, dressed in latest fashion with back banner reading "This is my favorite wife", was planted on rollers and pushed about town by theatre attendant. Entire front and lobby was decorated in advance by Ken Henry for his date on "Virginia City" at the Embassy, Port Chester, N. Y. Props consisted of money bags borrowed from Railway Express and local banks, background spotted with cut-outs of Errol Flynn in various action poses and scene stills. Street bally conceived by Al Rey for "Doctor Takes a Wife" at the Stanley, in Philadelphia, consisted of man dressed as interne wearing stethoscope and carrying imprinted kit. "Doctor" distributed heralds, one side carrying pictures of the stars, reverse prescription reading: "A spring tonic and laugh treatment with Loretta Young and Ray Milland."