Motion Picture Herald (Jul-Aug 1940)

Page scan 000118 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Aug 1940
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Aug 1940)
Leaf #:
000118
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

40 MOTION PICTURE HERALD July 13, 1940 7 •PH. CYC LOU <rflOEW4 6MNADA THEATRE TUESDAY • WEDNESDAY • THURSDAY (Above) John Newkirk at Loew's Granada, Cleveland, brought "Dr. Cyclops'" 13 -inch girl to life through use of reducing lens in main street store window. Passersby were invited to look through peephole and see the girl lolling languorously in a tropical setting. (Left) Animation was provided in Wally Caldwell's "Flag Speaks" display at Loew's Valentine, Toledo, through use of air which was automatically blown through flag-wavers at base of flags to provide rippling breezes. Round Table n Pictures Reported by R. E. Russell at Loew's Poli, in New Haven, was assistant Jack Brassil's bally for "His Favorite Wife." Store dummy, dressed in latest fashion with back banner reading "This is my favorite wife", was planted on rollers and pushed about town by theatre attendant. Entire front and lobby was decorated in advance by Ken Henry for his date on "Virginia City" at the Embassy, Port Chester, N. Y. Props consisted of money bags borrowed from Railway Express and local banks, background spotted with cut-outs of Errol Flynn in various action poses and scene stills. Street bally conceived by Al Rey for "Doctor Takes a Wife" at the Stanley, in Philadelphia, consisted of man dressed as interne wearing stethoscope and carrying imprinted kit. "Doctor" distributed heralds, one side carrying pictures of the stars, reverse prescription reading: "A spring tonic and laugh treatment with Loretta Young and Ray Milland."