Motion Picture Herald (Jul-Aug 1940)

Page scan 000727 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Aug 1940
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Aug 1940)
Leaf #:
000727
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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I cater to the station-wagon set. My customers see the Broadway shows . . . sing the latest hit tunes . . . read the new books. And they want the best in pictures, too. That's why I look to Paramount this year. Stage hits like 'Kiss the Boys Goodbye' and 'Skylark'. . . stories like 'An American Vagabond', the life of O. Henry, and 'City That Never Sleeps,' from best-seller 'F.O.B. Detroit'. . . new stars from the stage like Betty Field, Mary Martin, Leila Ernst, Eddie Bracken . . . and the lightest and gayest of musicals like 'Rhythm on the River'. . . that's the kind of entertainment the Westport people want... and that's why Paramount's going to get the big play from Westport this year!" — GEORGE COMDEN, Owner-Manager of the Fine Arts Theatre (499 seats) Westport, Connecticut mi on RHYTHM ON starring BING CROSBY • MARY MARTIN • BASIL RATHBONE nth Oscar Levant • Lillian Cornell r»: i u.. w* 4 c DinWiO (tarring ONDELL • DICI with Gloria Dickson • Frank Fay Diror-tf*ri Km Rolnh Murnhv