Motion Picture Herald (Sep-Oct 1941)

60 MOTION PICTURE HERALD September 2 7, 1941 ENDING OF THE THIRD QUARTER With the results set down here, listings of the current Fortnight also mark the ending of the Third Quarter of the 1941 Awards, the three-quarter mark of the year. Continuing the spirited competition noted all through the six previous periods of the Quarter, results in this last Preliminary show 60 Fortnigbters to 62 entrants. IVAN ACKERY Orpheum, Vancouver, B. C, Canada HERMAN ADDISON, JR. Schine's Oneonta, Oneonta, N. Y. DAVE BACHNER Warner's, Cleveland, Ohio BOB BEREZIN Elgin, Ottawa, Canada FRANK BICKERSTAFF L & J. Palace, Athens, Ga. LIGE BRIEN Warner's Belmar, Pittsburgh, Pa. BILL BURKE Brant, Brantford, Ont., Can. LESLIE V. CAMPBELL Strand, Trail, B. C, Canada T J CA R Y NED KORNBLITE, JR. Capitol. Waverly, N. Y. LOU COHEN Loew's Poli, Hartford, Conn. CLAYTON CORNELL Schine's State, Tupper Lake, N. Y. FRANCIS DEERING Loew's, Houston, Tex. TOM DELBRIDGE Loew's Midland, Kansas City, Mo. BARNEY DE VIETTI Huish, Price, Utah E. V. DINERMAN RKO Palace, Cincinnati, Ohio JOE Dl PESA Loew's State, Boston, Mass. MAURICE DRUKER Loew's State, Memphis, Tenn. BILL ELDER Loew's, Indianapolis, Ind. FRANCIS FAILLE Paramount, North Adams, Mass. DICK FELDMAN Schine's Paramount, Syracuse, N. Y. JACK FLEX Schine's Keith, Syracuse, N. Y. JERRY GORDON Palace, Newport News, Va. HAROLD GROTT Met, Baltimore, Md. LEO HANEY Bucklen, Elkhart, Ind. MILT HARRIS Drive-ln, Buffalo, N. Y. LOU HART Schine's Hipp, Gloversville, N. Y. R. S. HELSON Voge, East Chicago, Ind. GEORGE IRWIN Paramount, Grand Forks, N. D. BILL JOHNSON Smalley's, Dolgeville, N. Y. LESTER KOLSTE Strand, Sheboygan, Wis. ED LAMOUREUX Empire, Windsor, Ont., Canada JACK LEXEY Warner's Broadway, Philadelphia, Pa. JACK LYKES Loew's Valentine, Toledo, Ohio JIM McDONOUGH Grand, Gait, Ont., Canada DAVE MARTIN JACK CASE Fox Granada, Inglewood, Calif. ED MAY Schine's Russell, Maysville, Ky. J. K. O'DONNELL Haines, Waterville, Me. E. A. PATCHEN Mesa, Grand Junction, Colo. CHARLES M. PINCUS Utah, Salt Lake City, Utah KEN PRICKETT Long-Griffith's El Rancho Victoria, Tex. JIMMY REDMOND Bonham, Fairbury, Neb. H. W. REISINGER Loew's, Evansville, Ind. HARRY ROSE Loew's Poli-Globe, Bridgeport, Conn. MORRIS ROSENTHAL Loew's Majestic, Bridgeport, Conn. MATT SAUNDERS Loew's Poli, Bridgeport, Conn. SID SCOTT Capitol, Sudbury, Ont., Canada FRANK SHAFFER Warner's Dixie, Staunton, Va. CHUCK SHANNON Warner's Whitehall, Pittsburgh, Pa. HAROLD SLITER Schine's Glove, Gloversville, N. Y. W-CLYDE SMITH Paramount, Hot Springs, Ark. E. O. SMITHIES Capitol, Kingston, Ont., Canada RICHARD STODDARD Rocket, Rock Island, III. ARNOLD STOLTZ Avon, Utica, N. Y. GEORGE STROUD Palace, Hamilton, Ont., Canada DAN TERRELL Loew's Capitol, Washington, D. C. CHICK TOMPKINS Elco, Elkhart, Ind. HARRY H. UNTERFORT Schine's Keith, Syracuse, N. Y. DICK WALSH • Lafayette, Buffalo, N. Y. FRED WILLIAMS Schine's Holland, Bellefontaine, Ohio JOHN WOODWARD Weller, Zanesville, Ohio Results of the judging for the Third Quarter-Master Plaques, Medals and Citations, now taking place, will be annotmced in next week's issue. The Fourth Quarter, now current, will camprise seven Fortnight two-week periods. As usual, entrants best reperesented in these periods will be given first consideration in the finals. Department Store Tieup Aids Lykes on "Big Store" Effective tieup was made by Jack Lykes with local Toledo department store whereby special cards were planted throughout playing up the comedy angle of "The Big Store," variety of stills were used in all window displays with such copy as "For big values shop at Blank Store, for Big Laughs, see" etc. Nut shop furnished Lykes with glassine imprinted envelopes in which nuts were filled and these were distributed at dedication ceremonies of new city airport. For street stunt, man dressed as Groucho pushed a two wheeled truck carrying a large packing box with title letters. Gag cutouts of the Brothers were planted in numerous store windows with appropriate tiein copy, orchestration of hit songs from the picture were landed with local bands, bumper strips displayed on delivery trucks and teaser cards with crazy sayings were placed around theatre, on mirrors and hung to wall fixtures two weeks ahead. Essays Highlight Flex's "Sea Wolf" Campaign In connection with "The Sea Wolf" opening at the Keith Theatre, in Syracuse, Jack Flex landed an essay contest in local daily with entrants requested for passes to write letters expressing their opinion of Jack London stories and why they would like to see the picture. Second newspaper contest featured letters on why entrants liked adventure stories. Book stores and public library system made up window and counter displays using London novels for background with scene stills, distributing bookmarks, in addition. Fashion stills of Ida Lupino were used for window displays in leading department stores, as were stills of John Garfield in men's furnishing shops. Candid camera fans were invited to submit pictures of all types of ships or boats which were shot on lakes or at sea. These were displayed in lobby during engagement, best photos awarded tickets for following week's show. Unique Lobby Aids Grey on "Cavalcade" Harry Grey of the Lyceum, Winnipeg, Canada, used a 24-sheet for "Jungle Cavalcade" by mounting it on the marquee, and used bulbs set in their sockets protruding through the sheet to outline the print of the title. Grey tied in with a local pet shop and hung several cages in which were imported birds, from the arch at the entrance to the theatre. A boy, dressed in a jungle costume and leading a live monkey, was used for a theatre-front ballyhoo. Young kittens were spotted in a large cage which was billed as a gag: "The dangerous animals are kept inside, see" etc., etc. Tying up with the Hudson's Bay Department Store on Frank Buck's book, a window with unique decorations was given over to the jungle thriller. A ballyhoo truck with mounted 24's paraded the street. Grey also took space in the comic pages of local newspapers in order to reach the youngsters.