Motion Picture Herald (Jul-Aug 1941)

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Aug 1941
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Aug 1941)
Leaf #:
000357
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

July 2 6, 1941 MANAGERS' ROUND TABLE As suggested in the "Paramount "Caught in the Draft" pressbook, L. i5 J. city manager Frank Bickerstaff held kid matinee at the Palace, in Athens, Ga. to which youngsters each bringing five magazines were admitted free. Magazines were turned over to boys in nearby camps and publicity was promoted through newspapers and radio. Some several thousand magazines were reported to have been collected. Animated lobby setpiece constructed for ''Lady Eve" at the Jeffery, Chicago, by Robert Busch had small motor in back of display moving apple up and down. When the apple reached the top, stills of Fonda and Stanwyck were concealed and when it went down again, the stills were revealed. Busch reports constant motion of apple brought much attention. For opening of "Jungle Cavalcade" at the New York RKO Palace, entire lobby was dressed in jungle atmosphere. Below may be seen Frank Buck talking to usherettes dressed in bush costume standing in front of 10-foot papier mache elephant. In addition, giant map was featured with tiny flags showing Buck's various safaris. Following the sequence in "Road To Zanzibar," Ben Cohn at the Frolic, in Chicago, for his lobby placed cutout of Hope in cannon, giving impression that he was being shot out. Red lamp inside flashed on and off for animation. Directly next to cannon were also cutouts of Crosby and Lamour with appropriate tiein card. Greeting patrons immediately entering the Warner Theatre, in Erie, Pa. was H. T. Ratstetter's display for "The Devil and Miss Jones." Planted on mezzanine overlooking main foyer were cutouts of Jean Artlnir and devil with pitchfork.