Motion Picture Herald (Nov-Dec 1942)

Page scan 000300 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1942
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1942)
Leaf #:
000300
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 01, 2024
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64 MOTION PICTURE HERALD November 28, 1942 // WHAT THE PICTURE HID FOR ME \\ Columbia CONVICTED WOMAN: Rochelle Hudson, Glenn Ford — A good program film from Columbia. — Fred Basha, Palace Theatre, Corner Brook, Newfoundland. Small town patronage. HELLO ANNAPOLIS: Jean Parker, Tom BrownOne of the best service pictures to come out of Hollywood. Worth a playdate with plenty of advertising. Played Friday, Saturday, September 18. 19. — Mrs. B. V. Sheffield, Strand Theatre, Poplarville, Miss. Small college town patronage. MEDICO OF PAINTED SPRINGS: Charles Starrett and his manner on the screen will never change. I received a poor print on this one but I suppose there is a shortage due to WPB or due to the extremely long ones being made by the Big Five. Played Friday, Saturday, October 23, 24.— Mrs. B. V. Sheffield, Strand Theatre, Poplarville, Miss. Small college town patronage. PARACHUTE NURSE: Kay Harris, Marguerite Chapman — This is a swell double biller and should be liked by all who see it. It gives a very authentic report on the Paranurses and Columbia should be complimented on the continuity given this. Played Friday, Saturday, October 16, 17.— Mrs. B. V. Sheffield. Strand Theatre, Poplarville, Miss. Small college town patronage. TALK OF THE TOWN: Cary Grant, Jean Arthur, Ronald Colman — I was the title when I had finished the run of this super-duper from Columbia. They spent the money on this and they had the stars, but the box office had a good rest for the duration. In spots it is good, in others it drags. The last five minutes of the last reel are very good. Played Monday, Tuesday, November 2, 3.— Mrs. B. V. Sheffield, Strand Theatre, Poplarville, Miss. Small college town patronage. THEY ALL KISSED THE BRIDE: Joan Crawford, Melvyn Douglas — A very handsome little feature. Clever little comedy and well worth a playdate. It does not gross too much. When you do play this, advertise hard and you may be the winner. Played Monday, Tuesday, October 19, 20.— Mrs. B. V. Sheffield, Strand Theatre, Poplarville, Miss. Small college town patronage. WIFE TAKES A FLYER, THE: Joan Bennett, Franchot Tone — This was well liked by all. Had just enough drama to take the edge off the ridiculous. Played Wednesday, Thursday, November 4, 5. — Horn & Morgan, Inc., Star Theatre, Hay Springs, Neb. Small town patronage. Metro-Goldwyn-Mayer AFFAIRS OF MARTHA: Marsha Hunt, Richard Carlson — And when the picture finished, the audience still was wondering what the Affairs of Martha were. The title said she had some, so she must have had. But the audience seemed never to have solved what they were. — A. E. Hancock, Columbia Theatre, Columbia City,. Ind. Small town patronage. AFFAIRS OF MARTHA: Marsha Hunt, Richard Carlson — A very good little program picture from Metro, and an excellent filler for a double bill. Plenty of action and very funny in spots. Wouldn't suggest playing it on its own feet, due to lack of star value. The trailer is no good. Played Friday, Saturday. November 6, 7— Mrs. B. V. Sheffield, Strand Theatre, Poplarville, Miss. Small college town patronage. COURTSHIP OF ANDY HARDY: Mickey Rooney, Donna Reed — These pictures are always good, and this played to average business. Mickey Rooney doesn't seem to be able to pull any new punches because once you have seen him you have him figured all the way through. Played Monday, Tuesday, September 14. 15.— Mrs. B. V. Sheffield, Strand Theatre, Poplarville, Miss. Small college town patronage. MAIS IE GETS HER MAN: Ann Sothern, Red Skelton — Picture was not even fair and I had a disappointed house. Business was fair first night, but I could have closed on the second night. Played Monday, Tuesday. October 26, 27. — Miss Cleo Manrv. Buena Vista Theatre, Buena Vista, Ga. Small town patronage. MOKEY: Dan Dailey, Jr., Donna Reed— One of the best riot pictures we've had in a long time. — Mrs. O. A. Jensen, Silver Hill Theatre, Oshkosh, Neb. Small town patronage. . . . the original exhibitor*' reports department, established October 14, 1916. In it theatremen serve one another with information about the box-office performance of product — providing a service of the exhibitor for the exhibitor. ADDRESS REPORTS: What the Picture Did for Me, Motion Picture Herald. Rockefeller Center, New York, N. Y. PANAMA HAT TIE: Ann Sothern, Red Skelton— They did right by Ann in this one, in the fact that they added Rags Ragland and Ben Blue to the cast. Metro may have gotten smart and realized that Skelton just has not enough on the ball to go it alone in a_ feature. Of course, an exhibitor speaks only for his own situation. It is easily the best that the great Ann has had for some time, and there is a cute little trick. Jackie Horner, that educates Ann to be a lady. — A. E. Hancock. Columbia Theatre, Columbia City, Ind. Small town patronage. RIO RITA: Abbott and Costello — I advertised, I begged and I pleaded with the customers but they wouldn't give in to me. Consequently a flop from every angle, but I can say that Universal seems to have the goods. All of the previous pictures with these comics were good but don't depend on this one to get out of debt. Played Monday, Tuesday, September 28, 29.— Mrs. B. V. Sheffield, Strand Theatre, Poplarville, Miss. Small college town patronage. SOMEWHERE I'LL FIND YOU: Clark Gable. Lana Turner — Heresy, perhaps, but this is a very mediocre picture that drags badly. There is just too much fuss as to who is going to get Lana, and plain boring at times. There is no action until the very end. War scenes were brief for that, thanks. A very bad let down for Gable's last picture and that is the audience reaction. — A. E. Hancock, Columbia Theatre, Columbia City, Ind. Small town patronage. TORTILLA FLAT: Spencer Tracy, Hedy Lamarr, John Garfield — Metro put three good stars, a good director, pretty sepia, good music and beautiful advertising, besides the excellent trailer into the making of this. But for the life of me I did not see why the public did not come to see it. Personally, I thought it one of the very best from every standpoint but I can't buy tickets and pay the bills, too. Played Monday, Tuesday, October 26. 27.— Mrs. B. V. Sheffield. Strand Theatre, Poplarville, Miss. Small college town patronage. VANISHING VIRGINIAN, THE: Frank Morgan, Kathryn Grayson — A story of the south and an old southern family. Well liked. — Mrs. O. A. Jensen, Silver Hill Theatre, Oshkosh, Neb. Small town patronage. WOMAN OF THE YEAR: Katharine Hepburn. Spencer Tracy — Metro sheuld be ashamed to have placed their trademark on this one. The worst grosses in the history of my theatre and if had known that this was so bad I would have paid for it and let it stay in the exchange. Played Monday, Tuesday, September 21, 22— Mrs. B. V. Sheffield, Strand Theatre, Poplarville, Miss. Small college town patronage. Monogram LURE OF THE ISLANDS: Margie Hart, Robert Lowery — Of all the stupid junk to come out of the American film capital this reaches a new high. It is amateurish, short, and above all, not worth a one -day stand with a strong filler for a double bill. Played Wednesday, Thursday, September 23 . 24. — Mrs. B. V. Sheffield, Strand Theatre, Poplarville, Miss. Small college town patronage. SADDLE MOUNTAIN ROUNDUP: The Three Mesquiteers — A very good routine Western which was used as a filler on a double bill. The average public still likes the wide open spaces and the chase of the bandits in the final reel. Played Friday. Saturday, November 6, 7.— Mrs. B. V. Sheffield, Strand Theatre, Poplarville, Miss. Small college town patronage. Paramount BEYOND THE BLUE HORIZON: Dorothy La mour, Richard Denning — This jungle "hokum" gets 'em. Why? You guess it. Beautiful color. Played Sunday, Monday, October 25, 26. — Terry Axley, New Theatre, England, Ark. Rural and small town patronage. FLY BY NIGHT: Richard Carlson, Nancy KellyGood program picture. 'Nuff said. Played Tuesday, Wednesday, October 27, 28.— Terry Axley, New Theatre, England, Ark. Rural and small town patronage. GLASS KEY, THE: Brian Donlevy, Veronica Lake, Alan Ladd — Good detective story to average business. This is not as big a picture as we were led to believe. Played Tuesday, November 19. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. Small town patronage. MAJOR AND MINOR, THE: Ginger Rogers, Ray Milland— Very good comedy and very good business. Play this one quick and you will clean up. Played Tuesday, Wednesday, November 11, 12. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. Small town patronage. PRIORITIES ON PARADE: Ann Miller, Jerry Colonna — If this picture had been given plenty of publicity it would get the job done because it is real entertainment for music and dancing patrons. I have an abundant supply of these folks. Played Sunday, Monday, October 18, 19.— Terry Axley, New Theatre, England, Ark. Rural and small town patronage. REAP THE WILD WIND: Paulette Goddard, Ray Milland, John Wayne — I did a very nice business on this show even at advanced prices. No complaints and many favorable comments. Played Sunday, Monday, November 8, 9. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. Small town patronage. STICK TO YOUR GUNS: William Boyd— Better than the average "Hoppy" we have been getting from ' Harry Sherman recently. The rural patronage will thank you for running it and you will like it, too. This one reminds me of the first "Hoppies" because there was something to it. Played Friday, Saturday, October 30, 31.— Mrs. B. V. Sheffield, Strand Theatre, Poplarville, Miss. Small college town patronage. SWEATER GIRL: Eddie Bracken, Betty Jane Rhodes — When you can fight a goad picture in top bracket with ones like this, and do alright, it must be okay. Betty Rhodes is fast gaining popularity here, too. Played Sunday, Monday, November 1, 2.— Terry Axley, New Theatre, England, Ark. Rural and small town patronage. TRUE TO THE ARMY: Judy Canova, Allan Jones —I made the mistake of placing this on a double bill, but for the life of me the patrons came out and thanked me for giving them an "A" picture on Friday and Saturday. When you play this don't say anything to the audience for raising the roof off the house with laughter, because that is what happens. Played Friday, Saturday, September 25, 26.— Mrs. B. V. Sheffield, Strand Theatre, Poplarville, Miss. Small college town patronage. Republic BEYOND THE BLUE HORIZON: Dorothy Lamour, Richard Denning — Beautiful Technicolor and a good jungle picture. Good business. Played Wednesday, Thursday, October 28, 29. — Miss Cleo Manry. Buena Vista Theatre, Buena Vista, Ga. Small town patronage. HI NEIGHBOR: Lulubelle &_Scotty, Jean Parker— An excellent comedy which will stay in the minds of all who see it. It is strictly a second run feature and all credit for its magnificent success is due to Vera Vague. Played Thursday, Sunday, November 5-8.— B. N. Rubin, Terrace Theatre, Los Angeles, Calif. General patronage. HOME IN WYOMIN': Gene Autry, Smiley Burnette — A great Western that was well liked by our farm lads.— Harland Rankin, Plaza Theatre, Tilbury, Ont. Small town patronage. IN OLD CALIFORNIA: John Wayne, Binnie Barnes— Good average Western which had about the (Continued on page 66)