Motion Picture Herald (Nov-Dec 1942)

Page scan 000308 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1942
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1942)
Leaf #:
000308
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 01, 2024
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72 MOTION PICTURE HERALD November 28, 1942 ROUND TABLE IN PICTURES Action stands out in the lobby display used in the Fox theatre, Atlanta, by E. E. Whittaker. Fitch Photo When the press books say, "Tie up with a music store", Leonard Tuttle of the Indiana theatre, Indianapolis, does it. Above is the window on "Springtime in the Rockies". POST CARD %TH&BWJA0FTHE fas/ American EpaUBaiatoj iCELAM ''" ..... O • <? % ALAN LADD WIO Lf*M» !0 Hut IK Helen Walker, who plays the lead opposite Alan Ladd in "Lucky Jordan", a forthcoming picture, is a Worcester, Mass., girl. So Elmer Daniel, manager of the Capitol theatre, got a full page newspaper break and then used it in his lobby. Ballyhoos are forbidden in Bridgeport, but this lad with a dog, a replica of a scene from the picture, did the job for Harry Rose at the Globe theatre. Stamp and Bond buyers signed a giant postcard addressed to the A.E.F. in Iceland during the run of "Iceland" at the Fox, St. Louis. It was Les Kaufman's idea. He's advertising and publicity director for F. & M. in St. Louis.