Motion Picture Herald (Nov-Dec 1942)

Page scan 000550 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1942
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1942)
Leaf #:
000550
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 01, 2024
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58 MOTION PICTURE HERALD December 19, 1942 MORE GOOD ADVERTISING TAKE a SHOT at HITLER Victory Scrap Matinee GRAND— 10 A. M., Saturday EXTRA! Bring Hcvap &(UU4 to Your Owl) Weight, and You Get A WEEK'S Pass that Hidden Ammunition!!! 10 POUNDS OF METAL OR RUBBER SCRAP WILL ADMIT ONE CHILD OR ADULT! Bring in Your Scrap The scrap matinee at the Grand theatre, Holdenville, Okla., was advertised as well as publicized by Boyd F. Scott, manager. This ad, two columns by six inches, put the idea over. FREE SHOW INDIVIDUAL LOUD SPEAKERS FOR EACH CAR THIS ADVERTISEMENT ADMITS DRIVER FREE PROVIDED HE IS ACCOMPANIED 8Y OTHERS WHO PAY. THIS ADV. IS GOOD ONLY UNTIL TUESDAY, DEC. 8. Phone 7-3444 The driver gets a break, according to the advertising done by Milt Harris in Florida. But he's confronted with a rapidly dwindling number of automobiles, and the necessity for sharing rides is thus brought home. Sultry temptress of m tropical paradise! EXQUISITE . ^ , Ruthless.' . . . She could purr her way into a maif's heart . . . and SCRATCH her way out! . . . The y&ar's sensational romance based on the world tamed stage hit in which CLARK GABLE and SPENCER TRACY were starred! LflmHRR ^PIDGEON UIHITC CARGO SHE SLINKS INTO THE TROPIC HUT WHERE A LONELY MAN IS WAITING ... AND WHISPERS Frank MORGAN BICHABD HGIHMD HIM IT CARLSON OWEN • O'NEILL Sig cut and playdates were added to this ad by Woody Barritt, advertising manager for the Wichita Fox theatres. Note that he emphasizes the fact that Clark Sable and Spencer Tracy appeared in the play years ago. TOMORROW DOORS OPEN IhH A.M. I IUUT It EUJB BTU«^m cmm • ) ffiClEC CO Br ± WHAT STRANGE SECRET MADE WOMEN SHUN HER . . . MEN ADORE HER? Bette DAVIS : By tht Author of "STELLA DALLAS" / y . with PAUL rC , HENREJD Claude Rains mBSM^T Macdonald Carey e Jean Phillips I Carrol Haish "Gentleman Jim" was from San Francisco, so they said so in the 'Frisco ads on the picture. The background illustration is an outstanding feature of the ad on "Now, Voyager" prepared by Alice Sorham, director of advertising and publicity for United Detroit Theatres.