Motion Picture Herald (May-Jun 1943)

Record Details:

Title:
Motion Picture Herald
Date:
May-Jun 1943
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (May-Jun 1943)
Leaf #:
000248
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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58 MOTION PICTURE HERALD May 15, 1943 NOVEL SHOW-SELLING IDEAS "Desert Victory" was played up over its companion feature at Loew's Columbia, Washington, D. O, by Jack Foxe, manager. Here's the false front he used on the picture. There's an eating contest in "The Big Street", so Roy Metcalfe of the Rapids theatre, Rock Rapids, Iowa, tied up with a grocer who displayed all the nonrationed foods available. Edgar Goth, Fabian Theatres' advertising director, used a setpiece featuring a 10-foot model destroyer made by a local boy. Life rafts and other paraphernalia were promoted from the local Navy base by John Sullivan, assistant at the St. George theatre. Harry Rosenberg, manager of the Centre theatre, St. Catharines, Ont., stands beside his ballyhoo man. Dressed like a witch and with a Veronica Lake hairdo. The lad carried a placard reading, "I am definitely not Veronica Lake but you can see her at the Centre today in 'I Married a Witch' ". A cake of ice with an insert frozen inside was used by Marlowe Conner at the Capitol, Madison, Wis. SB tmtl GOODMAN «v mm. Stewart Gillespie at the Elgin, Ottawa, Canada, advertises his shows long in advance of their booking dates. Here are setpieces on two of his forthcoming attractions. A parade and Bond Rally were held at the Laurelton theatre, Laurelton, N. Y., by A. C. Vallet, manager, in conjunction with a Jewish War Veterans Theatre Party.