Motion Picture Herald (Sep-Oct 1943)

Page scan 000520 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Sep-Oct 1943
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Sep-Oct 1943)
Leaf #:
000520
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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48 MOTION PICTURE HERALD October 16, 1943 // WHAT THE PICTURE HID FOR ME Columbia ITS A GREAT LIFE: Penny Singleton, Arthur Lake — Would like to do every Saturday what I did on this one. Could pay off the mortgage and retire. Played Sept. 18.— W. C. Pullin, Linden Theatre, Columbus, Ohio. Family patronage. Metro-Goldwyn-Mayer ASSIGNMENT IN BRITTANY: Pierre Aumont, Susan Peters — This is a very good war picture with plenty of action from start to finish. Played Wednesday, Thursday, Sept. 29, 30.— Mrs. Gertrude Proulx, Au Gres Theatre, Au Gres, Mich. Small town and rural patronage. BATAAN: Robert Taylor, Thomas Mitchell— A very swell little show which made things tick at the box office. In other words — business great. Should do business anywhere. Played Sunday, Monday, Sept. 12, 13.— L. I. Myers, Rex Theatre, Slickville, Pa. Small town and rural patronage. DR. GILLESPIE'S NEW ASSISTANT: Lionel Barrymore, Van Johnson — Double billed with "The Falcon Strikes Back" at bargain prices to below normal business. Would say that this series has about run its course. While the "Falcon" never did mean much to me, Dr. Gillespie was always a sure bet in the past with Lew Ayres. Played Tuesday, Sept. 21. —A. E. Andrews, Emporium Theatre, Emporium, Pa. General patronage. HUMAN COMEDY, THE: Mickey Rooney, Frank Morgan — Good show, good business. Seats all sold out and plenty standing. Played Sunday, Monday, Sept. 19, 20.— L. I. Myers, Rex Theatre, Slickville, Pa. Small town and rural patronage. JOURNEY FOR MARGARET: Robert Young, Laraine Day — Because this one was outdated and a war drama, used with Roy Rogers Western, "Heart of the Golden West," on Tuesday double bill. The results were very gratifying and the audience expressed its appreciation. Flayed Sept. 28. — A. E. Andrews, Emporium Theatre, Emporium, Pa. General patronage. PILOT NO. 5: Franchot Tone, Marsha Hunt— Lots of complaints from our patrons on this one — that is the few who came to see it. This is definitely a double feature picture. Quite a number of the complaints were that you had to see the film from the first in order to understand it. Played Wednesday, Thursday, Sept. 15, 16.— L. I. Myers, Rex Theatre, Slickville, Pa. Small town and rural patronage. PRESENTING LILY MARS: Judy Garland, Van Heflin — This was a very good feature and was well liked here. Attendance fair. Played Saturday, Sunday, Oct. 2, 3.— Mrs. Gertrude Proulx, Au Gres Theatre, Au Gres, Mich. Small town and rural patronage. PRESENTING LILY MARS: Judy Garland, Van Heflin— Although we did not do the business that_ we expected on this, it is one swell show and I believe it was enjoyed by all who came to see it. Played Wednesday, Thursday, Sept. 29, 30.— L. I. Myers, Rex Theatre, Slickville, Fa. Small town and rural patronage. THREE HEARTS FOR JULIA: Ann Sothern, Melvyn Douglas — Business very poor. This seemed to be a departure from the "Maisie" series, but for reasons unknown didn't draw well here. Played Wednesday, Thursday, Sept. 22, 23.— A. C. Edwards, Winema Theatre, Scotia, Calif. Small lumber town patronage. WHISTLING IN DIXIE: Red Skelton, Ann Rutherford— There were some walkouts among the more critical, but on the whole the audience reaction was good. Played Friday, Saturday, Sept. 24, 25.— A. C. Edwards, Winema Theatre, Scotia, Calif. Small lumber town patronage. Monogram BOWERY AT MIDNIGHT: Bela Lugosi, John Archer— Another waste of film. Nothing in this new to anyone. Story very poor. Played Saturday, Sept. 18.— Claude R. Gray, Gilmont Theatre, Mt. Gilead, N. C. Small town patronage. T«(EATH BROOKLYN BRIDGE: East Side Kids— This is one type show that has never made money here, and for the good of the kids in town I hope they never do. Played Saturday, August 25. — Claude . . . the original exhibitors' reports department, established October 14, 1916. In it theatremen serve one another with information about the box-office performance of product — providing a service of the exhibitor for the exhibitor. ADDRESS REPORTS: What the Picture Did for Me, Motion Picture Herald, Rockefeller Center, New York 20, N. Y. R. Gray, Gilmont Theatre, Mt. Gilead, N. C. Small town patronage. RHYTHM PARADE: Gale Storm, Robert Lowery — A very good musical in the low price bracket; better than some top price musicals. Doubled with "Stardust on the Sage." Candido can't be beat. Played Wednesday, Thursday, Sept. 8, 9.— J. H. Taylor. Zap Theatre, Zap, N. D. Small town and rural patronage. SILVER SKATES: Patricia Morison, Kenny Baker — Lots of very good skating — in fact, just a little too much skating. They should have had more of Frick and Frack and a little more of comedy. Played Saturday, Sunday, Sept. 25, 26.— J. H. Taylor, Zap Theatre, Zap, N. D. Small town and rural patronage. Paramount FIVE GRAVES TO CAIRO: Franchot Tone, Anne Baxter — There were no raves on this feature and business was only fair, but there were some very favorable comments on the excellent work of Tone and Miss Baxter. The picture was well made and very entertaining. Flayed Sunday, Monday, Sept. 26, 27. — A. C. Edwards, Winema Theatre, Scotia, Calif. Small lumber town patronage. HAPPY GO LUCKY: Mary Martin, Dick Powellr This was an excellent comedy in Technicolor. It did not register overly strong at the box office. However, the audience was pleased with the entertainment offered. Played Sunday, Monday, Sept. 26, 27.— A E. Andrews, Emporium Theatre, Emporium, Pa. General patronage. HAPPY GO LUCKY: Mary Martin, Dick Powell— The type that really does business. The screen serves its purpose; it's just 100 per cent entertainment. Eddie Bracken was responsible for a lot of laughs. Played Thursday-Saturday, Sept. 16-18— C. A. Smith, Regent Theatre, Chapleau, Ont., Canada. Small town patronage. SO PROUDLY WE HAIL: Claudette Colbert, Paulette Goddard, Veronica Lake — War picture after war picture has done just mediocre business. Along comes this one and climbs right up at the box office with the best of them. Many favorable comments; well liked. Played Thursday-Saturday, Sept. 23-25. — C. A. Smith, Regent Theatre, Chapleau, Ont., Canada. Small town patronage. PRC Pictures BLACK RAVEN, THE: George Zucco, Wanda MacKay — An average murder show. — Ralph Raspa, State Theatre, Rivesville, W. Va. Small town patronage. Republic FALSE FACES: Rex Williams, Bill Henry— Not very good. Try to pass it up. — Ralph Raspa, State Theatre, Rivesville, W. Va. Small town patronage. GAUCHO SERENADE: Gene Autry— These Autry reissues are very good. Just like seeing one of Gene's new ones. — Ralph Raspa, State Theatre, Rivesville, W. Va. Small town patronage. HIT PARADE OF 1943: John Carroll, Susan Hayward — Three top bands with good support add up to a top musical, good entertainment and box office. Played Saturday, Sunday, Sept. 4, 5.— J. H. Taylor, Zap Theatre, Zap, N. D. Small town and rural patronage. HIT PARADE OF 1943: John Carroll, Susan Hayward — This was a very good musical. Business was about normal Played Wednesday, Thursday, Sept. 22, 23. — A. E. Andrews* Emporium Theatre, Emporium, Pa. General patronage. STARDUST ON THE SAGE: Gene Autry— A good musical Western, and Autry always draws here. Doubled with "Rhythm Parade" to a full house. Played Wednesday, Thursday, Sept. 8, 9.— J. H. Taylor, Zap Theatre, Zap, N. D. Small town and rural patronage. STARDUST ON THE SAGE: Gene Autry, Smiley Burnette — The last Autry on my list. Double billed with "They Came to Blow Up America" from 20thFox. Business was better than usual, which I attributed to the Autry offering. Played Friday, Saturday, Sept. 24, 25. — A. E. Andrews, Emporium Theatre, Emporium, Pa. General patronage. SWING YOUR PARTNER: Lulubelle and Scotty. Vera Vague — This proved to be a swell piece of entertainment along with "Cat People" from RKO. which did not help any except to lengthen the running time. Business was excellent and my audience satisfied. Played Wednesday, Thursday, Sept. 29, 30.— A. E. Andrews, Emporium Theatre, Emporium, Pa. General patronage. RKO CINDERELLA SWINGS IT: Guy Kibbee, Gloria Warren — I didn't like it so well. Since I ran it only one night, I can't judge very well as to patrons' opinions. — Ralph Raspa, State Theatre, Rivesville, W. Va. Small town patronage. FOREVER AND A DAY: British and American Stars — Very good, but no drawing power. — Ralph Raspa, State Theatre, Rivesville, W. Va. Small town patronage. GILDERSLEEVE'S BAD DAY: Harold Peary, Jane Darwell — Business much better on this one than on "The Great Gildersleeve." Just plain hokum comedy all through but it takes patrons' minds off the war and that seems to be what they want. Played Saturday, Sept. 25.— W. C. Pullin, Linden Theatre, Columbus, Ohio. Family patronage. • SAGEBRUSH LAW: Tim Holt— Above average Westerns as all Tim Holt's pictures are. — Ralph Raspa, State Theatre, Rivesville, W. Va. Small town patronage. Twentieth CenturyFox A-HAUNTING WE WILL GO: Laurel and Hardy —Used on second half of double bill with "Whistling in Dixie." Business only fair, but the children are still very fond of these two old favorites. Played Friday, Saturday, Sept. 24, 25.— A. C. Edwards, Winema Theatre, Scotia, Calif. Small lumber town patronage. CRASH DIVE: Tyrone Power, Anne Baxter— A real romantic war drama, done in Technicolor, that gave entire satisfaction to a large and appreciative audience. Only one thing wrong — the print was not so good. Played Sunday, Monday, Sept. 19, 20. — A. E. Andrews, Emporium Theatre, Emporium, Pa. General patronage. HELLO, FRISCO, HELLO: Alice Faye, John Payne — This cast in this type always goes over big, and this was no exception. More pictures like this is what I need. Played Monday -Wednesday, Sept. 2729.— C. A. Smith, Rege nt Theatre, Chapleau, Ont., Canada. Small town patronage. HELLO, FRISCO, HELLO: Alice Faye, John Payne, Jack Oakie — A swell combination — Miss Faye and Oakie. A picture I will remember for a long time; good business and everyone satisfied. Played Sunday, Monday, Aug. 8, 9. — L. I. Myers, Rex Theatre, Slickville, Pa. Small town and rural patronage. MY FRIEND FLICK A: Roddy McDowall, Preston Foster— A very good human interest story which had lots of appeal. Business good both days. This is (.Continued on page 50)