Motion Picture Herald (Jul-Aug 1943)

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Aug 1943
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Aug 1943)
Leaf #:
00060
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 17, 2022
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52 MOTION PICTURE H ERALD July 3, 1943 EXPLOITATION. LOBBIES Girl drill team and Fife and Drum Corps stopped traffic at the Century, Buffalo, for "Spitfire" premiere. Street ballyhoos like the -one used Joe Longo for Loew's, in Boston, are inexpensive and usually draw attention by Bob Maynard reports that this trick lobby display drew plenty of attention from patrons at the Tivoli, Saskatoon, Canada. This unusual gag submitted by Harold Lyon, was used at the Palace theatre, Burlington, la. The idea may be used in conjunction with any outstanding picture. Here's an economical gag used by Sam Fitzimmons at the Rialto, East Rochester. Note the clever tie-in on Father's Day which coincided with picture's playdate. Joe Lee, Fabian publicity director in Brooklyn, knows that people like to gape. This display from Bendix Aviation Corp. was tied in with "Action in the North Atlantic" at the Fox theatre.