Motion Picture Herald (Jul-Aug 1943)

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Aug 1943
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Aug 1943)
Leaf #:
00064
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 17, 2022
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TURE HERALD July 3 , 1943 ID REVERSE ADS idd-over ad was small, but carried a sock. It ated from Irving Blumberg, Warner ity head at Philadelphia. Jack Nelson, Capitol, North 3ay, Ont., used this striking reverse cut on "Air Force." MALTHFUU mmm The story of The Plane THAT BUSTED THE BLITZ! 35c Terrific human drama of a man's dream and a woman's faith! LESLIE ' DAVID \ HOWARD * NIVEN East Side Kids in "CLANCY STREET BOYS" "Spitfire" had its world premiere at the 20th Century theatre, in Buffalo. These are the type ads that were used currently and were particularly attractive as compared with larger ads on the same page. Apparently the war background was not considered detrimental to local patronage. This attractive reverse cut was the work of Carl Egan at the Palace theatre, in Calgary, Ont. Note how added vigor is given the ad by the generous amount of white space around the cut. Carl also believes in selling his shorts. tflan I'rrmlcre of "THIS t.l IS MINE" Micro will be *Ufo »how ton 1 1 hi. Clio Mk SUio Sltow return* M^r, Show return* ntif f H WM 1 ■ C^*"^ (7 ATTEND THE MATINEES • 30< TILL 2 P.M. W Vw'' g