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July 24, 194 3 MANAGERS' ROUND TABLE 77
ATTRACTIVE DISPLAY ADS
sayBoston, what s your idea of a swell picture
VI*'
We told you 'Yankee Doodle Dandy' was a dandy!
We told you 'Casablanca' was a real thriller-diller ! ^ ^'fi
We told you 'Air Force' would be one ot the asdp! Year's Ten Best! '
And now we've picked another winner for you! An entertainment every bit as excellent— a dramatic, exciting,. wonderful bit we're as positive you'll enjoy every bit as much as the others.
WARNER BROS. NEW HIT
mm
ZIP YOUR DPI
GEOKGE TOSIAS : OSCAR HOMOlKA-GENE IOCKHART • HELMUT DANIINE
Plus 2nd Hit! "SWING YOUR PARTNER"
VERA VAGUE • DALE EVANS • LULUBELLE S SCOTTY
In Boston, Mass., the Mullin & Pinanski theatres used the supplementary ads Warners provided to stress the entertainment value in "Mission to Moscow". Harry Browning handles the advertising for the circuit.
* * * BUY BONDS TO HELP LAUNCH THE "SHANGRI-LA" * * *
CAREFULLY COOLED
PALACE
T0DAY-8.45A.M.
PLUS MUSICAL HIT f
"COWBOY IN t MANHATTAN'
Jennite. Holt ♦ j"*5"
starring
PAT O'BRIEN RANDOLPH SCOTT
ANNE SHIRLEY* EDDIE ALBERT
WAITER REED ROBERT RYAN • BARTON MacLANE
Out in Hollywood the Palace theatre sold "Bombardier" with special emphasis on the Japanese danger from American bombers. The "Shangri-La" bond campaign was a direct tie-in.
THE BIGGEST THRILL SPECTACLE EVER MADE WITH THE RAFI
H AM R I C M ■ EVE Ft GREEN'S
MUSIC BOX
>•? * *.#.:rf*K»}..i*.H©Ne *r..23«l "
Originality was the keynote of display ads used at the Music Box, in Portland, Oregon. The ads were from pen of Earl Hunt.