Motion Picture Herald (Jul-Aug 1943)

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Aug 1943
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Aug 1943)
Leaf #:
000333
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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July 24, 194 3 MANAGERS' ROUND TABLE 77 ATTRACTIVE DISPLAY ADS sayBoston, what s your idea of a swell picture VI*' We told you 'Yankee Doodle Dandy' was a dandy! We told you 'Casablanca' was a real thriller-diller ! ^ ^'fi We told you 'Air Force' would be one ot the asdp! Year's Ten Best! ' And now we've picked another winner for you! An entertainment every bit as excellent— a dramatic, exciting,. wonderful bit we're as positive you'll enjoy every bit as much as the others. WARNER BROS. NEW HIT mm ZIP YOUR DPI GEOKGE TOSIAS : OSCAR HOMOlKA-GENE IOCKHART • HELMUT DANIINE Plus 2nd Hit! "SWING YOUR PARTNER" VERA VAGUE • DALE EVANS • LULUBELLE S SCOTTY In Boston, Mass., the Mullin & Pinanski theatres used the supplementary ads Warners provided to stress the entertainment value in "Mission to Moscow". Harry Browning handles the advertising for the circuit. * * * BUY BONDS TO HELP LAUNCH THE "SHANGRI-LA" * * * CAREFULLY COOLED PALACE T0DAY-8.45A.M. PLUS MUSICAL HIT f "COWBOY IN t MANHATTAN' Jennite. Holt ♦ j"*5" starring PAT O'BRIEN RANDOLPH SCOTT ANNE SHIRLEY* EDDIE ALBERT WAITER REED ROBERT RYAN • BARTON MacLANE Out in Hollywood the Palace theatre sold "Bombardier" with special emphasis on the Japanese danger from American bombers. The "Shangri-La" bond campaign was a direct tie-in. THE BIGGEST THRILL SPECTACLE EVER MADE WITH THE RAFI H AM R I C M ■ EVE Ft GREEN'S MUSIC BOX >•? * *.#.:rf*K»}..i*.H©Ne *r..23«l " Originality was the keynote of display ads used at the Music Box, in Portland, Oregon. The ads were from pen of Earl Hunt.