Motion Picture Herald (Jul-Aug 1943)

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RCA PURCHASE PRIORITY PLAN What Is the Purchase Priority Plan? RCA developed the Purchase Priority Plan to enable forward-looking theatre-owners to: 1. Reserve a preferred position on the RCA equipment delivery list. 2. Build up an interest-bearing reserve to apply against future purchases. Where Can You Get Full Details? RCA has a special booklet that gives you full information. You can get a copy from your dealer, or by writing to: Manager, RCA Purchase Priority Plan (Dept. 5-7), RCA Victor, Camden, N. J. Brief ly-Here's How RCA's PPP Works: You outline the equipment you will need, estimate its cost from data provided by RCA, select your deposit plan, and mail your application to RCA. The position you get is based on the post-mark on this application. RCA sends you the standard PPP agreement, which you sign and return with your initial deposit. Your deposits are held in a special account and earn 1%% interest if the agreement runs 6 months or more. When war ends, you convert your deposits and interest to new equipment. You can buy through RCA, or through your RCA dealer. And you get preferential delivery! Cancellation? You can cancel your agreement at any time. If it has run 6 months before you cancel, you will receive interest at V/2%' If RCA cancels, the interest rate is 2%. Plan for Your New Brenkert Lamps Now! Here's a real chance to get ready for the post-war period — and to help Brenkert plan for your needs. Don't wait — get started today ! You can be sure Brenkert is planning to keep on leading with top-notch projection equipment — designed for your success. BRENKERT LIGHT PROJECTION CO. DETROIT, MICHIGAN Brenkert Projectors and Accessories Sold Through RCA THEATRE SUPPLY DEALERS