Motion Picture Herald (Jul-Aug 1943)

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Aug 1943
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Aug 1943)
Leaf #:
000375
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 17, 2022
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THIS IS NUMBER 9 OF A SERIES OF ADVERTISEMENTS SPONSORED BY THE INTERNATIONAL PROJECTOR CORPORATION MANUFACTURERS OF J^Ui4jtUkK_ EQUIPMENT IN COOPERATION WITH THE NATIONAL CONSERVATION PROGRAM ''Nothing is More Important at this lime than Conservation of Equipment ED KUYKENDALL PRESIDENT MOTION PICTURE THEATRE OWNERS OF AMERICA -toft ED KUYKENDALL I would like to drive home to every exhibitor the necessity of keeping the theatres open during the stress of War, regardless of the hardships and regulations. This is our first duty to the public— we can accept no other attitude. Motion Picture entertainment is essential to the levelness of our war-conscious minds. It is up to us to see that it is delivered in the finest possible form! It is of vital importance that we, as theatre owners, spare no effort to adapt our theatres to wartime restrictions. In this day of priorities over most everything, we cannot continue on the old basis, but must accept the all-out war theme, and learn to do without certain materials. We must use all our ingenuity to continue operation of our theatres and to save that vital bi-product of projection— Copper drippings -and strippings. Nothing is more important at this time than conservation of equipment, if we are to keep the show on the screen until the war is won and manufacturers can again supply new equipment and parts."