Motion Picture Herald (Jul-Aug 1943)

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Aug 1943
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Aug 1943)
Leaf #:
000416
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 17, 2022
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40 MOTION PICTURE HERALD July 3 ! , i 9 4 3 // WHAT THE PICTURE DID FOR ME Columbia CRIME DOCTOR: Warner Baxter, Margaret Lindsay— Heaven help the man who risks his A card for this one. It did nothing here. Played Saturday, July 3— Army Theatre No. 2, Fort Bragg, N. C. ITS A GREAT LIFE: Penny Singleton, Arthur Lake — The Blondie fans seemed to like it. Kiddies turned out well. Mostly child appeal. — Harland Rankin, Centre Theatre, Chatham, Ont., Canada. MURDER IN TIMES SQUARE: Edmund Lowe, Marguerite Chapman — Did nice business. People seemed to like it. No complaints or walkouts. — Harland Rankin, Plaza Theatre, Tilbury, Ont., Canada. REVEILLE WITH BEVERLY: Ann Miller, William Wright — Nice program musical. Our patrons didn't go for it as they did in Chatham. — Harland Rankin, Plaza Theatre, Tilbury, Ont., Canada. SHE HAS WHAT IT TAKES: Jinx Falkenburg, Tom Neal — She didn't have what it takes to pack them in, but it was a nice program picture all right. —Harland Rankin, Centre Theatre, Chatham, Ont., Canada. Metro-Goldwyn-Mayer AIR RAID WARDENS: Laurel and Hardy— I don't think this picture was quite as entertaining as their former pictures were. — F. R. Crist, Crist Theatre, Loveland, Ohio. ANDY HARDY'S DOUBLE LIFE: Mickey Rooney, Lewis Stone — I've seen much better Hardy pictures. Played double with "Ridin' Down the Canyon." Good attendance. Played Saturday, Sunday, July 17, 18. — Mrs. Gertrude V. Proulx, Au Gres Theatre, Au Gres, Mich. Small town and rural patronage. BABES ON BROADWAY: Mickey Rooney, Judy Garland — This was a cracking fine picture and pleased everybody. We did not do any better than average business but that was not the fault of the picture, which pleased everyone. Played Friday, Saturday, June 25, 26. — K. John, Legion Theatre, Bienfait, Sask., Canada. Small town patronage. DR. GJLLESPIE"S NEW ASSISTANT: Lionel Barrymore, Van Johnson — This series, as did the old Kildare pictures, always gives me a normal midweek business and my customers like them. This one is very entertaining and carries a very nice storv all through. I thought it very good. Played Tuesday Thursday, July 6-8. — Charles A. Brooks, Ritz Theatre. Marshfield, Mo. Small town and rural patronage. EYES IN THE NIGHT: Edward Arnold, Ann Harding — A low bracket mystery story which seemed to be enjoyed by most of my patrons. Some thought it lacked action, but was fairly good entertainment. Played Saturday, June 26.— A. L. Dove, Bengough Theatre, Bengough, Sask., Canada. Rural and small town patronage. FOR ME AND MY GAL: 'judy Garland, George Murphy— Again MGM comes forward with excellent entertainment in this musical feature. My patrons had nothing but praise for this swell star. Her dancing and singing were outstanding. The only drawback was that we were washed out with terrific rains and muddy weather. Can certainly recommend this. Played Thursday, July 1.— A. L. Dove. Bengough Theatre, Bengough, Sask., Canada. Rural and small town patronage. PRESENTING LILY MARS: Judy Garland. Van Heflin — This is an amusing little picture that should satisfy the average fan. Judy doesn't sing too many popular favorites in this one, a fact that hurts. Most of the boys here said they were disappointed in it. Played Monday, Tuesday, July 12, 13. -Army Theatre, No. 2, Fort Bragg. N. C. SHIP AHOY: Eleanor Powell, Red Skelton— We were a little leery about showing this picture, but to our delight it was well received. Comedy honors should go to Bert Lahr as he carries most of the load. Good music by Tommy Dorsey and band. Should go over in any spot where comedy, dancing and swing music are popular. Played Thursday, Friday, July 1, 2.— A. R. Dakin, Rice Lake Theatre, nissett, Manitoba, Canada. Mining patronage. STAND BY FOR ACTION: Charles Laughton, Robert Taylor— This is the only MGM feature in recent months that has done anything for us. This is a finp box office attraction that went over well. Many favorable comments. Played Sunday, Monday, July ]]_ ]2. — A. C. Edwards. Winema Theatre, Scotia, Cal. Small lumbertown patronage. . . . the original exhibitors' reports department, established October 14. 1916. In it theatremen serve one another with information about the box-office performance of product — providing a service of the exhibitor for the exhibitor ADDRESS REPORTS: What the Picture Did for Me, Motion Picture Herald, Rockefeller Center, New York 20. N. Y. WHISTLIN' IN DIXIE: Red Skelton, Ann Rutherford— I thought this above the average of Red Skelton's pictures. Business was above average and everybody seemed to enjoy the show. Played Sunday, Monday, July 4, 5. — Charles A. Brooks, Ritz Theatre, Marshfield, Mo. Small town and rural patronage. WHITE CARGO: Hedy Lamarr, Walter Pidgeon— Didn't seem to be what the folks wanted. Guess they want Hedy to be beautiful and toward the end of the picture get married and live happily ever after. Even Leo the Lion can't please them all. But he comes nearer to doing it around here than most of them. — Tom McCormick, Rock Theatre, Rockford, Iowa. Rural patronage. WHITE CARGO': Hedy Lamarr, Walter Pidgeon— Poor picture. Nothing to the story. Poor business. Played Sunday, Monday, June 6, 7. — Paul McBride, Avalon Theatre, Fillmore, Utah. Small town and rural patronage. WYOMING: Wallace Beery— A Western that pleased us and did average business although the weather was very warm. Beery always pleases and did in this program picture. Played Monday, Tuesday, June 21, 22. — K. John, Legion Theatre, Bienfait, Sask., Canada. Small town patronage. Monogram DAWN ON THE GREAT DIVIDE: Buck Jones, Rex Bell — This is not much of a Western. I have yet to buy a Jones Western that will go over. Story nothing to write about. Too many wagons in this and not enough action. Played Saturday, July 10. — Claude R. Gray, Gilmont Theatrs, Mt. Gilead, N. C. Small town patronage. KING OF THE STALLONS: Chief Thundercloud, David O'Brien — Double billed this with "Rubber Racketeers" — not very many of these Westerns. Played Friday, Saturday, June 25, 26.— Frank Raspa, State Theatre, Rivesville, W. Va. Small town patronage. RUBBER RACKETEERS: Rochelle Hudson, Ricardo Cortez— Not very many pictures of this type, which helped it a great deal. Otherwise, this should be played as the second half of a double bill. Played Friday, Saturday, June 25, 26. — Frank Raspa, State Theatre, Rivesville, W. Va. Small town patronage. Paramount ARE HUSBANDS NECESSARY?: Ray Milland, Betty Field — This was used on weak half of double bill but we would have been ahead not to have used it at all. Too long drawn out and not strong enough for single. Just another example of wasteful efforts. Played Friday, Saturday, July 2, 3.— A. C. Edwards, Winema Theatre, Scotia, Calif. Small lumber town patronage. GLASS KEY, THE: Brian Donlevy, Veronica Lake, Alan Ladd — Good entertainment but business was very poor. No complaints from customers. Played Wednesday, Thursday, June 30, July 1.— A. C. Edwards, Winema Theatre, Scotia, Cal. Small lumber town patronage. HIGH EXPLOSIVE: Chester Morris, Jean Parker —Good action picture about nitroglycerin haulers. It pleased on Friday, Saturday. Played July 9, 10.— E. M. Freiburger, Paramount Theatre, Dewey, Okla. Small town patronage. REAP THE WILD WIND: Ray Milland. Paulette Goddard— As a rule sea pictures are strictly taboo here. This one proved a happy exception. Business was good and there were no complaints. For some reason the work of Miss Goddard did not seem to go over as in other pictures. Played Sunday, Monday, July 4, 5.— A. C. Edwards, Winema Theatre, Scotia, Cal. Small lumber town patronage. ROAD TO MOROCCO: Bob Hope, Bing Crosby. Dorothy Lamour— Should gross well any place. Folks seem to like the light ones. The more silly they are, the better at the box office. You won't learn much from a picture like this, but if you're an exhibitor you'll make some money. And the youngsters, and old ones, too, will thank you for playing it. Played Sunday, July 4.— Tom McCormick, Rock Theatre, Rockford, Iowa. Rural patronage. Producers Releasing Corp. BAD MEN OF THUNDER GAP: Dave O'Brien Jim Newill— Good Western, but Dave O'Brien will never make a cowboy. Played Friday, Saturday, July 9, 10.— Frank Raspa, State Theatre, Rivesville, W. Va. Small town patronage. BILLY THE KID IN FUGITIVE OF THE PLAINS: Buster Crabbe, Al St. John-Woman outlaw makes this Western better than the others Played Tuesday, Wednesday, June 29, 30.— Frank Raspa. State Theatre, Rivesville, W. Va. Small town patronage. DEAD MEN WALK: George Zucco, Mary Carlisle —One of PRC's best. Sound rather low. Played Friday, Saturday, July 9, 10.— Frank Raspa, State Theatre, Rivesville, W. Va. Small town patronage. MAN OF COURAGE: Barton MacLane. Charlotte Wynters— Billed this with "Fugitive of the Plains" and was surprised at the business we got for Tuesday-Wednesday. Not much of a picture, though. Played June 29, 30.— Frank Raspa, State Theatre, Rivesville. W. Va. Small town patronage. QUEEN OF BROADWAY: Rochelle Hudson, Buiter Crabbe— This is a very good small budget picture. The child actor, Donald Mayo, is fine. Played Sunday, Monday, July 4, 5.— E. M. Freiburger, Paramount Theatre, Dewey, Okla. Small town patronage. Republic DEAD MAN'S GULCH: Don Barry. Lynn Merrick —Here is a dandy Western. No weak spots in this one; action-packed from start to finish. Story is new to public and should please all who go for Barry Westerns. Had average Saturday and all very well pleased. Played Saturday, July 17.— Dude E. Gray, Gilmont Theatre, Mt. Gilead, N. C. Small town patronage. ICE-CAPADES: Ellen Drew, Richard Denning— This picture did not do so well for us. No story but a very fine skating picture. We thought this would pull like Sonja Henie, but were fooled. Would double this with a Western in this location if we had to show it or any like it. Played Monday, Tuesday, June 28, 29. — K. John, Legion Theatre, Bienfait, Sask., Canada. Small town patronage. ICE-CAPADES REVUE: Ellen Drew, Richard Denning — This feature has excellent music but no one seemed to like it. Crowd 'way off and weather fair for first time in two weeks. Played Thursday. Fridav. July 8. 9.— Claude R. Gray, Gilmont Theatre. Mt. Gilead, N. C. Small town patronage. MERCY ISLAND: Ray Middleton, Gloria Dickson — You can pass this one up and not lose anv sleep. Very poor appeal. — Harland Rankin. Centre Theatre. Chatham, Ont., Canada. RIDIN' DOWN THE CANYON: Roy Rogers, Gabby Hayes — This is a good Roy Rogers. Played double with "Andy Hardy's Double Life." This combination brought out a good crowd. Played Saturday. Sunday. July 17, 18.— Mrs. Gertrude V. Proulx, Au Gres Theatre, Au Gres, Mich. Small town and rural patronage. RKO Radio BIG STREET, THE: Henry Fonda. Lucille BallPlayed this on weekend hoping to capitalize on star values, but no go. Business way off and much unfavorable comment. Played Wednesday, Thursday, (.Continued on page 42)