Motion Picture Herald (Jul-Aug 1943)

Page scan 000430 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Aug 1943
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Aug 1943)
Leaf #:
000430
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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54 MANAGERS' ROUND TABLE July 31, 1943 VARIETY AND REVERSE ADS "DISNEY'S GREATEST FILM! Most amazing thing that ever came out of a Disney studio . . . maybe out of Hollywood ... a masterpiece" — Daily Mirror * if*""" " Eitriordinary iccomplishmem" A Fell-Length Sensation Baled on the Book by MAJOR De SEVERSKY. Released thru United ArtilhO AIR-CONDITIONED Here is an effective and eye-arresting idea that can be utilized for any attraction. Exceptionally good for teasers or personal messages. Originated from James R. Nairn, ad director for Famous Players Canadian. The effectiveness of this ad is its simplicity and profuse use of white space. It appeared in the N. Y. dailies. <2 Illustrating again effective use of reverse backgrounds is this hold-over from Robert Paskow, Warner ad head, in Newark, N. J. THE BIGGEST CROWDS IN SHEA'S HISTORY SAY THAT JAMES CAGNEY IN YANKEE DOODLE DANDY IS THE GREATEST MUSICAL ENTERTAINMENT EVER OFFERED TO TORONTO MOVIE-GOERS! STARTS ITS THIRD WEEK TOMORROW! n UhbAK ttUMtttU , The Fulton theatre, Pittsburgh, Pa., tied the headlines into a recent ad by this effective method. John Walsh, manager, was responsible.