Motion Picture Herald (Jul-Aug 1943)

August 7 , 1943 MANAGERS' ROUND TABLE 55 AWARDS CONTENDERS The showmen listed below are those whose campaigns received during the last two weeks make them eligible for consideration for the Third Quarter Quigley Awards. ELMER ADAMS Yucca, Midland, Tex. EDDIE ALLEN Majestic, Boston, Mass. ROBERT ANTHONY Piqua, Piqua, Ohio MORT BERMAN Orpheum, Spring-field, III. JOSEPH BOYLE Poli, Norwich, Conn. LEW BREYER Strand, Holyoke, Mass. LIGE BRIEN Kenyon, Pittsburgh, Pa. GERTRUDE BUNCHEZ Century, Baltimore, Md. LOUIS CHARNINSKY Capitol, Dallas, Tex. W. J. CONNOR Music Box, Tacoma, Wash. D. M. DILLENBECK Rialto, Bushnell, III. RICHARD FELDMAN Paramount, Syracuse, N. Y. JACK FLEX Keith, Syracuse, N. Y. SAM FITZSIMMONS Rialto, Glens Falls, N. Y. SAM GILMAN Loew's, Harrisburg, Pa. MAYM GOULD Shadyside, Pittsburgh, Pa. ARTHUR GROOM State, Memphis, Tenn. J. D. HILLHOUSE State, Galveston, Tex. BILL HOYLE Lichtman, Washington, D. C. ELLIOTT JOHNSON Malco, Memphis, Tenn. A. J. KALBERER Switow's Indiana Washington, Ind. JAMES KING Keith Memorial, Boston, Mass. SIDNEY KLEPER Bijou, New Haven, Conn. GEORGE LABY Palace, Pittsfield, Mass. HENRY F. LAKE Broad, Newark, N. J. IRVING LINER EMMET LOCKHARD Omaha, Omaha, Neb. STEVE McMANUS Elgin, Ottawa, Ont., Canada LOUIS E. MAYER Palace, Cleveland, Ohio J. G. OPPENHEIM, JR. Academy, Waukegan, III. LESTER POLLOCK Loew's, Rochester, N. Y. JIMMIE REDMOND Rivoli, Falls City, Neb. JOE SAMARTANO Palace, Meriden, Conn. MATT SAUNDERS Poli, Bridgeport, Conn. BOYD SCOTT Granada, Springfield, Mo. MOLLIE STICKLES Strand, Waterbury, Conn. T. O. TABOR, JR. L. & J. Palace, Athens, Ga. CHARLES B. TAYLOR Shea's, Buffalo. N. Y. REYNOLD WALLACH St. George, St. George, S. I.. N. Y. Rialto, Glens Falls, N. Y. Faint Checks Issued For "Frankenstein" Elliott Johnson issued a faint check to patrons, good for re-admission if they could not stand the excitement during the showing of "Frankenstein" at the Malco theatre in Memphis, Tenn. He also distributed a novelty card imprinted with a colored spot. People were warned not to see the picture if the spot changed color when blown on. For the showing of "China," Elliott used a 6-sheet ballyhoo truck, 25 twenty-four sheet locations, and 200 block three-sheets which were sniped. 300 miniature billboards were distributed in stores by a local concern. 1,000 8 x 10 photos of Alan Ladd carrying copy of the theatre and playdates were distributed by the local 5 & 10 cent store. Almost 1,000 more of these photos were mailed to people who requested them in reply to announcements made on the local radio station in conjunction with a deal that netted 36 free plugs for the theatre. Elliott also used 12 spot announcements on the air. The lobby display was a 10 ft. x 14 ft. reproduction of copy and photo sent out by the distributor. Transparencies were also used in the lobby. When "Dixie" played at the Malco recently, Elliott used all his regular channels of advertising, getting extra stories and art layouts in the dailies. He also had the house organist plug the feature's song hits a week in advance. Blood Donors Register The Suburban Twentieth Century theatre in Cincinnati has a blood donors registration booth located in the lobby. Red Cross Volunteers man the booth. Ties "Hitler's Children" To Local Bond Rally When Fort William, Ont., staged a victory loan rally which went over the top, Tickell, who was currently playing "Hitler's Children" at the Capitol theatre there, had two of his ushers carry banners in the local parade calling attention to the picture's opening. In addition, Fred had a special display on one end of the bulletin board which featured special events by the victory loan committee from day to day on a main street corner. Tickell also promoted merchants for special window displays. For his date on "In Which We Serve," Fred promoted merchants for two pages of ads in connection with a drive to send milk to Britain's babies. Banner head read : "Help your kin send milk to Britain's Babies ; see Tn Which We Serve', now playing at the Capitol." Hosts Servicemen's Families As a special exploitation for "Crash Dive," Fred Morrow, manager of the Embassy theatre, Lewistown, Pa., presented two guest tickets to those families in this area who had sons in the submarine service. Excuse It, Please In the July 24th issue, we carried a photo of a lobby setpiece publicizing Canada's 4th Victory Loan at the Orpheum theatre, in Fort William, Ontario, and crediting Gordon Carson with the stunt. Credit should have gone to Harold Gray, manager. Carson was General Chairman of Theatres for the drive. Bovim Gives "Stage Door" Well Rounded Campaign Russell Bovim, of Loew's Ohio theatre, Columbus, Ohio, for the opening of "Stage Door Canteen" put over several effective tie-ups and secured unusual newspaper publicity for his attraction. Through the cooperation of local leaders of the 40/8 "Stage Door Canteen" was adopted by that organization— and the stunt landed with both art and future stories in local dailies. A tie-up with the Boston Store whereby a special Stage Door Canteen dinner was arranged for all employees and local service men accounted for additional newspaper space when the entire crowd of 250 marched to the theatre to see the picture. In co-operation with the Junior Hostesses of the Variety Club, Bovim set up an outdoor Stage Door Canteen alongside of his theatre. All service men and women were served free donuts, cookies and punch, all promoted through merchant co-operation. Radio Station WCOL gave the attraction several swell plugs on various programs and used the special transcription. Attractive window displays with full credit were used in the Ohio & Southern Electric & Power and other merchants. Oppenheim Promotes Snipes S. Z. Oppenheim, Fox West Coast theatres, promoted 3,000 book snipes which were displayed around Los Angeles, in conjunction with the showing of "Lady of Burlesque." The snipes plugged the four local Fox theatres. Fri,Aiig.l3,230 P.M. 20th Century -Fox Exchange 1502 DAVENPORT STREET ***** ©MAHA,neb.