Motion Picture Herald (Jul-Aug 1943)

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Aug 1943
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Aug 1943)
Leaf #:
000646
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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50 MOTION PICTURE HERALD August 2 1, 194? DISPLAYS AND LOBBY CACS Guessing Contest was conducted at the RKO Albee theatre, Providence, R. I. David Levin, manager, Rita Morton, publicist, are shown with one of the entrants who attempted to guess how long it required for the ice to melt. Guest tickets to see "Hit The Ice" were given as prizes. Al Reynolds, manager at the Majestic, in Dallas, stands in front of the setpiece he arranged in the lobby for "Edge of Darkness". By Cartle Studio At the Harbor theatre, in Brooklyn, James Pisapia used a blowup of Life Magazine cover with stills from "Action in the North Atlantic". L. L. Simons, Park theatre, Windsor, Ontario, had this attractive display in the lobby to plug "It Ain't Hay". Photo of the display was used in the local newspaper. Apollo and Roosevelt theatres, Chicago, received publicity for "Coney Island" by serving free hot dogs and pink lemonade to purchasers of War Bonds.