Motion Picture Herald (Jul-Aug 1943)

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August 2 1, 1943 BETTER THEATRES ow the past can prepare yon for the future! The first all-talking picture launched a dizzy age— hectic days when everybody in the business wanted sound equipment at the same time. There's a profitable lesson in that memory. Because when peace returns, the rush for theatre equipment is going to be something to make your head spin— unless you prepare for it! Here's how: take advantage of the RCA Purchase Priority Plan. It is the fairest way we know of allocating new equipment when, and as, it becomes available. By applying now, you save money, protect your interests, and most important of all— assure yourself preferential delivery for each specific type of apparatus or system you'll want after the war. Learn from the pastfind out more about this plan that enables you to prepare for the future today. For Full Details of the RCA Purchase Priority Plan — mail this coupon today! ■pfr RADIO CORPORATION OF AMERICA CAMDEN, NEW JERSEY RCA THEATRE EQUIPMENT DIVISION, 5-7 Radio Corporation of America Camden, New Jersey Gentlemen: I want to know more about how the RCA Purchase Priority Plan works— and what it can do for me. Send me the full details. Name Address.. City.. State_ T-8