Motion Picture Herald (Nov-Dec 1943)

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1943
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1943)
Leaf #:
000364
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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64 MOTION PICTURE HERALD November 27, 1943 BALLYHOOS AND LOBBIES 1 /. THE WAR WILL END IN 4: Irt73 lt*79 l!)Oi raw 10 IO 17 01 70 04 SO i'. ~42 ,!43 Spencer Tracy Iren Dt] INC Here's an attractive lobby board, designed by Lou Cohen, advertising "A Guy Named Joe" at the Loew Poli theatre, Hartford, Conn. TP-' At Rochester, N. Y., manager Jay Golden used this novel telescope ballyhoo to exploit "Mr. Lucky" at the RKO Palace theatre. An usher in high hat distributed star photos of Cary Grant with theatre imprint and playdates. This lobby display attracted attention of patrons at the Regent, Sudbury, Ontario, for manager Max Phillips. Louie Charninsky is still building his own fronts, in Dallas, Texas. Here is one of his latest efforts at the Rialto theatre for "City That Stopped Hitler" Ed Fisher, advertising director, Loew's, Cleveland, used the grand stairway steps in the theatre for this adva n c e teaser, plugging "Tartu". This jeep and bomb made an effective street ballyhoo for manager J. Lester Stallman on "Victory Through Airpower" at the Astor, in Reading, Pa.