Motion Picture Herald (Mar-Apr 1944)

88 BETTER THEATRES April I, 1944 CATALOG BUREAU Authentic Information on equipment, furnishings and materials will be sent theatre executives, architects and projectionists indicating their interests in the coupon below. Refer to item by number from following list whenever posilbie, otherwise explain in the space indicated for numbers in the coupon. ADVERTISING 101 — Advertising projectors 102 — Cutout devices 103 — Display frames 104 — Flashers 105 — Lamps, incand. reflector 106 — Lamps, incand. flood 107 — Letters, changeable 1 08 — Marquees 109 — Reflectors, roundel type 110 — Signs, theatre name 111 — Neon transformers AIR SUPPLY 201 — Air Cleaners, electrical 202 — Air washers 203 — Blowers & fans 204 — Coils (heat transfer) 205 — Compressors 206 — Control equipment 207 — Cooling towers 208— Diffusers 209— Filters 210 — Furnaces & boilers 211 — Grilles, ornamental 212 — Heaters, gas unit 213 — Humidifiers 214 — Insulation 215 — Motors 216 — Oil burners 217 — Ozone generators 218 — Radiators 219— Stokers 220 — Temperature indicators 221 — Well water pumps ARCHIT'RE & DECORATION 301 — Decorating service 302 — Drapes 303 — Fabric, wall 304 — Fibre boards & tiles 305 — Glass blocks & tiles 306 — Glass murals 307— Leatherette for walls 308 — Luminescent paints 309 — Mirrors 310 — Paint, lacquers, etc. 311 — Porcelain enamel 312 — Roofing 3 1 3 — Terrazzo 314 — Wood veneer GENERAL MAINTENANCE 401 — Brooms & brushes 402 — Carpet shampoo 403 — Cleaning compounds 404 — Detergents 405— Disinfectants 406 — Gum remover 407 — Ladders, safety 408— Perfumes 409 — Polishes 410 — Sand urns 411 — Snow melting crystals 412 — Soap, liquid 413 — Vacuum cleaneri FLOOR COVERINGS 501— Asphalt tile 502 — Carpeting 503 — Carpet, fluorescent 504 — Carpet lining 505 — Concrete paint 506 — Linoleum 507 — Mats, rubber LIGHTING 601 — Black-light equipment 602 — Cove strips & reflectors 603 — ;Dimmers 604 — Downlighting equipment 605 — Fluorescent lamps 606 — Lumiline lamps 607 — Luminaires (See also Advertising, Stage) LOUNGE FURNISHINGS 701 — Ash trays 702 — Chairs, sofas, tables 703 — Cosmetic tables, chairs 704 — Mirrors 705 — Statuary OFFICE 801 — Accounting systems 802 — Communicating systems PROJECTION 901 — Acoustic materials 902 — Acoustic service 903— Amplifiers 904 — Amplifier tubes 905 — Cabinets, accessory 906— Cabinets, carbon 907— Cabinets, film 908 — Changeovers 909 — Condenser lenses 910 — Effect projectors 91 1 — Exciter lamps 912 — Fire extinguishers 913 — Fire shutters 914 — Hearing aids 915 — Lamps, projection arc 9 1 6 — Microphones 917 — Mirror guards 9 1 8 — Motor-generators 919 — Photoelectric cells 920 — Projectors, standard 921 — Projectors, 16-mm. 922 — Projector parts 923 — Projection, rear 924 — Public address systems 925— Rectifiers 926— Reel end alarms 927— Reels 928 — Reflectors (arc) 929 — Renovators, film 930 — Rewinders 931— Rheostats 932 — Safety devices, projector 933 — Screens 934 — Speakers & horns 935 — Splicers 936— Soundheads 937 — Stereopticons 938— Tables 939 — Voltages regulators 940 — Waste cans, self-closing SEATING 1001 — Ash trays [chair back) 1002— Chairs 1003 — Chair covers 1004 — Chair refinishing 1005 — Expansion bolts 1 006 — Fastening cement 1007 — Latex cushions 1008 — Upholstering fabrics SERVICE & TRAFFIC I 101 — Directional signs 1102 — Drinking cups 1103 — Drinking fountains I 104 — Uniforms STAGE 1201 — Curtains & drapes 1202 — Curtain controls 1203 — Curtain tracks 1204 — Lighting equipment 1205 — Rigging & hardware 1206 — Scenery 1207 — Switchboards TICKET SALES 1301— Box offices 1 302 — Changemakers 1303 — Signs, price 1304 — Speaking tubes 1305— Tickets 1306— Ticket choppers 1307— Ticket holders 1 308 — Ticket registers TOILET 1401 — Fixtures 1402 — Paper dispensers 1403 — Paper towels 1404 — Soap dispensers (See also Maintenance) VENDING 1501 — Beverage Dispensers 1502 — Candy counters 1503 — Candy machines 1504 — Popcorn machines 1505 — Phonographs, automatic BETTER THEATRES CATALOG BUREAU COUPON Mail to Better Theatres. Rockefeller Center, New York. Write in numbers. Name Theatre Address fuse blocks or terminals on the board, even though the local authorities do not require it. It is always easier and cheaper to put in a copper jumper in the fuse jaws when fuses are not necessary, than to put in fuses in a panel without provisions to receive them if new restrictions require them. This panel should be recessed into the wall whenever possible; this will eliminate sharp corners where injury can be inflicted, give more elbow room, and look nicer. When the panel is recessed into a 6-inch or 8-inch wall, dividing two areas in the projection room, it is a good practice to have the back removable for convenience in repairs and inspection. The field rheostat generator control panels should preferably be located directly over the sides of the d. c. panel. One good reason for this is that the leads in the generator control panels are accurately calibrated and any lengthening or shortening of the shunt leads will result in inaccurate readings on the ammeter. Field rheostat control panels should not be recessed tightly into the wall because ventilation must be provided for the dissipation of the heat from the resistor elements. If these control panels are recessed in the wall, at least 3 inches of open space should be provided all around each panel with the open area covered with a screen or perforated metal plate for neat appearance. Index of ADVERTISERS in BETTER THEATRES Adler Silhouette Letter Co 8 American Pop Corn Co 8 Artkraft Sign Co., The 80 Automatic Devices Co 84 Bausch & Lomb Optical Co 85 Brandt Automatic Cashier Co ' 79 DeVry Corp 75 Droll Theatre Supply Co 76 Essannay Electric Mfg. Co , 77 F & Y Building Service 87 Fensin Seating Co 77 Forest Mfg. Corp *. 77 General Electric Co., Air Conditioning Dept 70 Goldberg Bros 80, 84 GoldE Mfg. Co 75 Ilex Optical Co 65 LaVezzi Machine Works 76 Motiograph 67 National Carbon Co., Inc 69 National Theatre Supply, Div. of National Simplex-Bludworth, Inc 81, 87 Projection Optics Co., Inc 84 Radio Corp. of America, Theatre Equipment Section 64 RCA Service Co., Inc 74 S. O. S. Cinema Supply Corp 84 Strong Electric Corp., The 73 Union Carbide & Carbon Corp 69 United States Air Conditioning Corp 66 United States Rubber Co 68 Vallen, Inc 85 Weber Machine Corp 77