Motion Picture Herald (May-Jun 1944)

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SHOW-SELLINC DEVICES Crowds inspected the Army equipment promoted by Jack Foxe for the opening of "Tunisian Victory" at Loew's Columbia in Washington, D. C. 1 in 11 i I iv A sure-fire eye-attractor in the form of an upright 24-sheet was employed by Harry Rose at the Majestic in Bridgeport, as part of his advance campaign on "Song of Bernadette". Effective lighting was utilized for "The Lodger display at the Lincoln in Washington, D. C„ b' Bill Hoyle. Title was set in red flasher with gag line atop backed by green fluorescent light. Entin setpiece was spotted by green lights. SElHERE-PniVATE HARGROVE" % A Doors and walls of the New York Astor theatre are used fo art work during the engagement of "Private Hargrove". Arnold Gates at Loew's Stillman in Cleveland used a sidewalk A Boa rd w i th special copy to sell "A Guy Named Joe". The display was made from a stock onesheet. John Musselman, Rialto, Louisville, Ky., featured a serie of large lobby displays for "Lifeboat", as evidence by photo above. Mm ou WITH A GUY JOE S6 MOTION PICTURE HERALD, MAY 6, 194 i