Motion Picture Herald (Jul-Aug 1944)

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BONDS, and a booth. This one, set in the lobby of the Des Moines theatre in the city of that name, has the added attraction of being "womanned" by Miss Betty Fort, daughter of Mrs. Pearl Fort, manager of the Eastown theatre, Des Moines. CONGRATULATIONS. Bob White, right, independent exhibitor and co-chairman of the WAC Fifth War Loan campaign in Oregon, is on the receiving end, at Portland. His well wisher is Kenneth M. Martin, executive manager of the state War Finance Committee. The occasion was the conclusion of the Bond sales meeting at the Henry Kaiser shipyard. IN PHILADELPHIA, at the Paramount exchange, Earle Sweigert, right, receives a bronze award for the sale of Bond seats, at the "Going My Way" premiere, from Louis J. Finske, while Ulrik Smith, left, watches. What they say ABOUT TELEVISION: The exploring cameraman finds most exhibitors undisturbed by the new medium The Question: Do you think television will bring star competition similar to the situation created by radio} DAVID MATE, Oxford Theatre, Little Falls. N. J.: "No ... and f think it will help stimulate the motion picture business just the same as in the early days of radio people' heard stars such as Eddie Cantor and were anxious to see them in pictures." SIDNEY SAMUELSON, business manager. Eastern Pennsylvania Allied: "I do not think television will affect Him stars in their theatre aspect adversely. Radio builds up stars. I think that without doubt television will bid tor photogenic stars and in that sense be competition; but I still maintain the effect will be to build up the stars." MORRIS BROSKIE. State Theatre, West Orange, N. J.: "I personally think television will supersede present entertainment and I think it will also Improve our business ... by interesting the public. The competition will be the same as now . . . I don't think there will be any monopoly. I do think that at the beginning the little fellows may perhaps be hurt by stars' appearance on television." HARRY KALMINE. Warner circuit general manager: "Television will have its own stars; It will make them, the same as radio. No matter what medium of entertainment there is, anyway, the entertainers will go from one field to the other. I see no threat in it; no more so than in radio." MRS. HELEN HILDINGER. Hildinger circuit, Trenton, N. J.: "I feel that at first we will feel the competition very strongly, but I feel sure that, when the novelty wears off, we will again come into our own in the theatre. I think stars on television will enhance the attraction of the motion picture: people will want to see the stars again and again . . . and on film as well as television." 12 MOTION PICTURE HERALD. JULY !, 1944