Motion Picture Herald (Jul-Aug 1944)

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Aug 1944
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Aug 1944)
Leaf #:
000374
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
December 07, 2023
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OUTSTANDING EXPLOITATION Photo by Beitt Tying in with the Maritime Service, Gertrude Tracy at Loew's Ohio, Cleveland, promoted paraphernalia which was used for an effective lobby display ahead of "Man from 'Frisco". Zollie Volchok, Paramount theatre, Portland, arranged for local WACs to attend the opening of "Four Jills in a Jeep" in their own Jeeps. wte dife <&\xsm^ For his date on "White Cliffs of Dover" at Loew's, Richmond, Va., Jack Foxe covered his pit with black velour on which white title letters and cast stood out in relief. n One of the opening guns of the "Wilson" camparal arranged by Hal Home, director of exploitation, pj I licity and advertising for Twentieth CenturyFox, jl the giant wall sign on the side of the New York R|i< theatre. Sign measures 50 by 75 feet, with an ao tional 50 feet of extended ribbon. Photo by Mai ,io In advance of "Once Upon a Time" at Loew's Stcis. Providence, Joe Samartano planted 300 tack ca on poles in the downtown area with Bond copy. MOTION PICTURE HERALD. JULY 29, M