Motion Picture Herald (Jul-Aug 1944)

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Aug 1944
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Aug 1944)
Leaf #:
000376
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
December 07, 2023
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Anniversary setpiece at the Gillioz theatre, Springfield, Mo., highlighted scenes from former M-G-M releases and featured "White Cliffs of Dover". Layout was arranged by George Hunter and Dick Wright. Gertrude Tracy, manager of Loew's Ohio, Cleveland, provid patrons with free forecast into the future as advance plug \"It Happened Tomorrow". A 6-foot ship model and other maritime equipment enhanced this window display exploiting "Man from 'Frisco" triple date at three downtown Los Angeles theatres. Tie-up was arranged by Willis Kinnear. Here is a special front created by Jerry Zigmond to exploit showing* "Between Two Worlds" at the Newman theatre, Kansas City. Here is an eye-filling lobby display for "Two Girls and a Sailor' arranged by manager George Balkin, Stanley theatre, Philadelphia. 74 Manager Don Shane's attractive lobby display for "U falo Bill" at the Paramount, Omaha, took up the erpej length of the lobby and created plenty of commerra MOTION PICTURE HERALD, JULY 29, U