Motion Picture Herald (Jul-Aug 1944)

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Aug 1944
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Aug 1944)
Leaf #:
000380
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
December 07, 2023
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SMART NEWSPAPER LAYOUTS Shea's Air-Conditioned BUFFALO Riding out of the lawless west / -comes america's most colorful h*er0 THOMAS MITCHELL EDGAR BUCHANAN ANTHONY QUINN Cheyennes on the warpath! 4W Death fight ot Buffalo Bill and Yellow Hand! Romance that sweeps the plains with fury! BING CROSBY BARRY SHOWN AT FITZGERAL PARAMOUNT 611! Here is the type of treatment over. Idea by Hy Fine, Mullins execution by Paul D. Robinson. which can't miss getting attention for a hiA & Pinanski district manager in New Englail, Charles B. Taylor, director of advertising and publicity for Shea's theatres, Buffalo, N. Y., made this neat layout with air-condition slug and second feature well handled. Star i Frida; THE ffcet ROMAN! OF MAKE • BELIE> ...from the Heartbreaks Amateur Night the Show Stopp of Big Tin,; "Snow White", currently being revived in New York, moves over to Brooklyn, a fact which is aptly brought out in this clever display ad conceived by Harry Mandel, RKO theatres advertising head. Publicity director for United Detroit thea-fes, Alice Gorham, forwards another striking out designed to plug "Show Business", provision for second feature billing. 78 MOTION PICTURE HERALD, JULY 29,