Motion Picture Herald (Nov-Dec 1944)

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1944
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1944)
Leaf #:
00022
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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INDUSTRY NOW ORGANIZING FOR 6TH WAR LOAN DRIVE Most Successful of Bond Promotions of Past to Be Used in Campaign The resources and manpower of the industry of the screen are being mobilized to advance on November 20, opening day of the Sixth of the U. S. Treasury's War Loans. The industry's participation in the national drive for $14,0(30,000,000 in Bond sales is headed by the national committee, with Harry Brandt as national chairman, and nine regional co-chairmen. The drive, which is to be ended December 16, is acquiring the best the past War Loan campaigns have offered in promotional campaigns. War Bond Premieres head the list, having made the greatest single contribution to the Fifth War Loan, and the national committee has placed them first among promotional devices for this, the Sixth War Loan. The leading expedients : 1. War Bond Premieres 2. Junior — or Children's — Bond Premieres 3. Free Movie Day: December 7 is the date 4. Expanding distribution of 16mm films. The national committee, in pre-campaign activities, has been on a tour of 19 key cities holding regional meetings for the purpose of explaining in detail to exhibitors and distributors the salient points of the program and the pattern of attack. Bond Premieres to Cover Theatres Nationally Bond premieres will be organized after the all-coverage pattern set in the last War Loan. Ned E. Depinet, heading the distributors' division for the drive, has announced he will follow the policy he introduced in the Fifth War Loan when for the first time towns of 7,500 population and less had premieres. The small town exhibitors arranging for premieres do not have to have contracts with the companies controlling the pictures, nor will they be obliged to pay for the use of the films. Exhibitors holding premieres have been advised to work closely with the local War Activities Committee or banks, and, in the smaller towns especially, arrange for a civic or service club or the American Legion or the Chamber of Commerce, to sponsor the premiere. It has also been recommended that premieres not be held too early in the drive, that they should climax community programs. Children's Premieres to Be Held Saturdays Children's Premieres will be held Saturday mornings, with admission to each child who sells a Bond or in whose name a Bond has been purchased. Many tieups with schools and children's organizations including Boy and Girl Scouts, are being arranged. It also has been brought out that these premieres make children "movie conscious." Free Movie Day is expected to bring re'cord {Continued on page 36) Exhibitor Co-Chairmen TO ASSIST the national committee and to insure the participation of every exhibitor In the country in the Sixth War Loan drive, eight co-chairmen have been enlisted from among exhibitor leaders. William F. Crockett of Virginia is vice-chairman of the national committee. Pictured here are Mr. Crockett and the regional co-chairmen. W. F. CROCKETT Vice-Chairman HUGH BRUEN California JACK KIRSCH Illinois FRED WEHRENBERG Missouri LEO WOLCOTT Iowa NATHAN YAMINS Massachusetts 14 MOTION PICTURE HERALD. NOVEMBER 4, t