Motion Picture Herald (Nov-Dec 1944)

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1944
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1944)
Leaf #:
00078
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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SEAT SELLING DEVICES Right, Ed Fisher, publicist for Loew's theatres in Cleveland, tied Nurses' Recruiting Campaign to "S. Y. W. A." and obtained pernnission to erect this street banner. Left, "laughing gas" cylinders served as advance notice to patrons of Windsor theatre, Chicago, that manager A. G. Nickols had booked "Up in Mabel's Room" as laugh stimulant. Left, department store tie-ups were arranged on "Casanova Brown" by George Reinert, manager of the Rialto, Allentown, Pa., such as this attractive device at Hess Bros., Right, lobby display employed by manager Lou Colantuono at the Stanton, Philadelphia, helped to exploit WAC release, "The War Speeds Up". mm ADDED mRAcr/o^ Window display promoted by manager Sid Scott at the Capitol, Sudbury, Ont., Canada, for "Going My Way" was tied in with film's song hits. This cutout six-sheet was suspended over entrance doors of Loev Providence, R. I., by manager J. Samartano. Display served teaser and, on way out, patrons received card of explanation a plug for "Cobra Woman". 70 MOTION PICTURE HERALD, NOVEMBER 4,