Motion Picture Herald (Nov-Dec 1944)

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UNTIL PROJECTED BY In this can of film is the latest product of a leading Hollywood studio ihot will soon be playing your theatre. Into its production went endless hours of creation by top-flight script writers ... all the ability of a great director ... all the technique of master camera men ... all the warm, living, humon drama that the art of great stars and a superb supporting cast could pack into an hour and forty minutes of sheer entertainment. But ... as it sets there ... it is just a metal can containing 10,000 feet of cold celluloid . . . lifeless . . . worthless . . . until it's PROJECTED! Small wonder that leading showmen want the instrument which brings the magic illusion of life to this film to be the finest that precision engineering and the skilled hands of fine craftsmen can create. That is why tonight in thousands of the country's leading theatres the show will be projected by SIMPLEX . . . the name which, through the years, has been synonymous with better projection wherever motion pictures ore shown. Since the birth of motion pictures, exhibitors have looked to our products for leadership in projection. Tomorrow — as yesterday and today — SIMPLEX equipment will continue to prove f/ialBETTER PROJECTION PAYS! IN WAR AND PEACE -THE UVTEHlVATiOIVAL PROJECTOR