Motion Picture Herald (Nov-Dec 1944)

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1944
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1944)
Leaf #:
000284
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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SHOWMEN'S DISPLAY ADS STRAND W^9 Oneof-riie All-Time GREAT , PICTURES SA/yu^At Sfic^/ yiu-iZfHOunt'j '^emendous ^pic/ TMIL LONESO ran 5WAAacMURRAY BEULAH*BONDI ' ROBERT BARR/\T ' NIGEL BRUCC 'SPANKY' CHICAGO BEARS In Theif latest <jame_ vs. CARDS-PITTS r •nem-t Elliot Johnson, advertising manager for Maico Memphis theatres, drew attention to return engagement of "Trail of Lonesome Pine" at the Strand with this attractive display ad. Right, double feature program, radio stage show and election returns receive special attention in newspaper ads from J. G. Samartano at Loew's, Providence. (/■AMERICA'S -MVORITE SINGING SCREEN STARS m WHAT soMtfoy^.'S mi6ht lAuoHiNoiv out ^ iiir OPERi BULMriUrWhat You CjII It.... It Still Means Hothing But Plenty of ENTERTAmMENT foxK vou/ Manager Dale Thornhill, Royal theatre, Atchison, Kansas, sold combination western and musical program by advertising a "Horse and hloney Opera". ^ J IB THE lOVEAND-IAUGH LIFE OF A PERFECnV NICE GUV. WHO JUST HAD A NAUGHTV NAMEI FULL OF fight! FULL OF Futi.'yMu. Of Thnlls! GARY COOPER\^ Qasanova Srown THEY FOUGHT FOR COUNTRY...CARRIER. AND THE WOMEN THEY lOVEO... At right, catchcopy and vivid illustration from the press book are employed effectively by Carlo Vannicola, advertising manager for RKO theatres in Boston, to publicize "The Climax". tETURNS TONITE BY DIRECT WIRE FULL AND COMPLETE RESULTS! DOORS OPEN 10:45 A. IVI. LOEWS 5TRTE LAST 2 DAVS WITH MaVUfiY LOWE, OTHERS SPECIAL :B[iOA0CAS-C .FROM OUR^ STAGEi, Newest . . . Most Exciting Romantic Couple the ScieenI BASeS OM SWING sneei PEGGY RYAN \ GALE SONDERGAARD JANE FASRAR JUNE VINCENT ^ KEITH MEMORIAL WE STILL HAVE A WAR TO mVajaiMTHe TARS^mRS Here is a sample directory ad by Sig Schaefer, veteran layout man and artist for Interstate in San Antonio, Texas, made under the direction of Joe M. Estes, publicity mianager. 60 Reduced from \\ original four-colum width, this reprc duction shows cor trast of action an romantic themes c twin bill at Warne Stanley theatre. Be Adier did the pe work in conjunctic with Frank Damii zone manager fc Warners in Ne Jersey. MOTION PICTURE HERALD. NOVEMBER 18. 19