Motion Picture Herald (Nov-Dec 1944)

Page scan 000358 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1944
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1944)
Leaf #:
000358
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
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PUNCH IN BALLYHOO Manager Cliff Loth employed this horse-drawn 24-sheet wagon as a ballyhoo for "Song of Bernadette" before and during Its engagement at the Uptown, New York. Vic Meyers, manager of the Orpheum theatre let all New Orleans know that he was showing "Wilson" by hanging street banners across busy Canal St., the main thoroughfare. Left, at the RKO Allen, Cleveland, manager Howard Higley keeps patrons Informed of feature starting time with this lobby clock, which is operated manually by ticket-taker. Right, Joseph Odendhal, manager of the Telenews, Chicago, attracted huge throngs on Election night by announcing teletype returns and posting results outside theatre entrance. "Marriage Is a ■ Private Affair" opened at the State and Orpheum ij Boston, having the advantage of publicity afforded through use of old-timr buggy and newlywed ballyhoo arranged by publicity director Joe Longo. Archie Adieman, manager of Loew's i75th St. theatre. New York, bewildered patrons with a moving words machine which, from concealed nook, cast title "Are These Our Parents?" on carpet. Stunt proved effective advance plug. 54 MOTION PICTURE HERALD, NOVEMBER 25, 1944