Motion Picture Herald (Nov-Dec 1944)

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1944
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1944)
Leaf #:
000419
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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rHEATREMEN'S RECENT ADVERTISING LAYOUTS startsmmm ^ BUY BONDS HERE TODAY! Jk^^k HI DARE YOU TO SEE THIS SHOW . AND DEFY YOU WOT TO SHUDDER! MomYmmvmpMmAy Here's how manager R. Tiede sold a program of Horror hits to patrons of the Community theatre In Weliand, Ont., Can. G. Bob Hope'; est release special newspaper treatment from W . H . Ahrens, manager of the RKO Orpheum In Des Moines. Charles B. Taylor, Shea's publicity director in Buffalo, N. Y., created this attractive pattern to sell "Triple Threat Show". Mortices provide space for local copy. This layout was adapted from the press book ads by artist Ben Adier for Frank Damis, Warner zone manager In Newark, N. J. Royal theatre, Atchison, Kansas, presents novel method of complementing one film v/ith another. Manager Dale Thornhill made the layout. Alice Gorham, ad director for U.D.T. In Detroit commands attention to this layout with forceful catch-copy. tv(ANAGERS' ROUND TABLE, DECEMBER 2, 1944 45