Motion Picture Herald (Nov-Dec 1944)

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Tomorrow's Added Attraction Tomorrow's movie-goers will choose the theatres that offer Modern Air Conditioning as an added attraction to good entertainment. They want comfort, so that their enjoyment of the performance will be complete. The theatre business was among the first to recognize the patron-pulling power of air conditioning. Thousands of theatres have been air-conditioned. The owners of a large percentage of these recognize the need for modernization of their systems. The owners of thousands of others, who lack air conditioning, recognize its business essen tiality. That's why most theatre postwar plans include Modern Air Conditioning. Modern Air Conditioning means Westinghouse— and its years of pioneering research and engineering experience. For essential war uses in factories, hospitals, airports, military bases, etc., Westinghouse Air Conditioning and Industrial Refrigeration Equipment is available today. For executives, architects and engineers now planning postwar building and modernizing, dependable data and competent application engineering assistance are ready. Phone your nearest Westinghouse office, or write on your letterhead to Westinghouse Electric Elevator Company, 150 Pacific Avenue, Jersey City 4, New Jersey, for your copy of a new booklet, "How To Plan Your Postwar Air Conditioning Today." HERMETICAILY-SEAIED FOR DEPENDABILITY Westinghouse pioneered the Hermetically-Sealed Compressor. Hermeticallysealed means light weight ■ small size • low maintenance and pperating costs • high efficiency • long life. Westindiouse PLANTS IN 25 CITIES . . OFFICES EVERYWHERE Westinghouse presents John Charles Thomas • Sunday 2:30 E. W. T., N. B. C. Ted Malone ' Mon. Wed. Fri. 10:1} E. W. T., Blue Net. BEHER THEATRES, DECEMBER 9, 1944 3 i