Motion Picture Herald (Nov-Dec 1944)

One of the many ways American Seating Company protects your seating investment. A heavy, sand -filled cylinder drops repeatedly on the chair under test, to determine whether the construction is proof against failure. Planning your postwar theatre? '•'SO are we! OUR constant research and testing of theatre chairs and materials have always resulted in the very highest standards of construction. This fact is amply demonstrated by the way American Seating Company chairs are withstanding hard, prolonged wartime use. Many of the research and testing methods developed especially for our war production will apply to our forthcoming peacetime products. They will result in new improvements that will pay even further dividends to theatre owners. When final Victory comes American Seating Company will be your source for the best in theatre seating — as it has for over half a century. GRAND RAPIDS 2, MICHIGAN WOIILir!« KEAOEH IX PITIIMC SKATIXi! Manufacturers of Theatre, Auditorium, School, Church, Tronsportotion and Stodium Seating: Bronch Offices and Distributors in Princlpol Cities ROBEN-IMPERIAL STEDYPOWER MOTOR-GENERATOR SETS "The Box-Office Lifeline*' Backed by 55 years' electrical experience and 35 years' theatre experience. "They generate (not rectify) the current." PROPER CHARACTERISTICS — DEPENDABILITY — ECONOMY Designed specifically for use with direct current operated projection arcs, the most easily controlled, reliable, efficient, constant and uniform high intensity light source. Built in all ratings and combinations. Write for literature and complete details. J. E. ROBIN 330 W. 42nd Street • INC. New York City STATEMENTS AND REPORT ABOUT THEATRE EQUIPMEN MATERIALS AND SERVICi AND THOSE WHO SELL THE Four Sizes of "Slimline" Lamps The new line of four extremely "thi fluorescent lamps — the longest measuring or 1 inch in diameter, and nearly 8 feet in leng announced recently at Nela Park headquart of General Electric's lamp department, eludes two ^-inch diameter sizes, one ; proximately feet long; and anotlj slightly more than 5 feet in length, and ; other 1-inch diameter lamp approximately feet long. ! Diameters of the two longest lamps in ' new Slimline are each approximately one-h those of the popular 40-watt, and 5foot Kl watt sizes, respectively, in the present fluoi cent lamp line. "While our war participation continue G.E. lamp department officials point out, " are announcing preliminary information the new F-lamp line at this time to h lighting equipment manufacturers in plann for the time when restrictions are lifte All four lamps in the new "Slimline" v be of the instant starting type, none requir starters. An outstanding feature of the r lamps pointed out is that, for the first tii! hot cathode fluorescent lamps are recc mended for operation at more than one w tage and current value. | Each lamp will have a single pin base, \ be of hot cathode design, and (to begin wii will be furnished in white color only. At tl present stage of development, the new s \ lamps have an estimated life rating from 2,.'| to 6,000 hours, depending on frequency "on" and "off" lighting in service. Francis Keilhack has been appoin manager of the Kansas City, Mo., branch National Theatre Supply, W . E. Green, pr dent, has announced. Arthur de Stephi former manager of that territory, has b made supervisor of both the Kansas City . St. Louis branches. Takes Over Rectifier Sales Distribution of Rect-O-Lite tube-type re fiers manufactured by the Baldor Elec i( Company of St. Louis, has been taken c s by the Theatre Equipment Section of li RCA Victor Division of RCA, it is annour \i by G. A. Schock, head of the Apparatus E i sion of the Baldor firm. "It is expected," Mr. Schock said, "lia Rect-O-Lite rectifiers will be available lij increasing quantities in a few months, ur d provisions of the War Production Boa 's limitation order L-325. The distribu M agreement just concluded with RCA an|ii pates this increase in availability, as well as i^f vast deferred requirements which must be :t when normal peacetime output is resumi " BETTER THEATRES, DECEMBER 9, M r