Motion Picture Herald (Nov-Dec 1944)

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1944
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1944)
Leaf #:
000495
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
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No. 1 POST-WAR PROBLEM Keep them coming — MAINTAIN BOX-OFFICE! LHE most important advertising you can use to meet post-war competition, and to maintain box-office receipts, is advertisit2g that appeals to people as they pass your theatre — people ready to spend. The new Kawneer Theatre-Fronts, "Machines For Selling", do that advertising and merchandising job and do it well. Developed as a result of extensive research with leading authorities on architecture and advertising, they oflfer new products and new services which create better display facilities and greater power to pull people in. You can get maximum results from the front of your theatre by investing in a new "Machine For Selling", properly designed to meet your individual requirements. Send the coupon today for additional information. THE KAWNEER COMPANY, 2512 Front St., Nfles, Michigan Please send copy of booklet on Kawneer "Machines For Selling". Name l^awneer /ff/4C^//V£S FOR SEU/A/(^fi Theatre Address CONSULT YOUR ARCHITECT SETTER THEATRES, DECEMBER 9, 1944