Motion Picture Herald (Nov-Dec 1944)

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1944
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1944)
Leaf #:
000656
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
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SHOWMEN PERSONALS Happy Birthday: Ernest Emerling, George W. Leech, James S. Howard, William A. Levee, H. B. Creagh, Joseph F. Kennedy, Robert L. Gardner, Earle V. Patton, George S. Ellis, Walter Beymer, John M. Gow, Robert Roberts, Carl Chick, Harry Schlinker, Robert Rogers, Francisco Bahmonde, Ann Blitman. David Spencer, Earl Foreman, Sam Coolick, Stanley C. Zerbey, William Lafferty, Al Kopulos, Vincent M. Wade, Jacques Benjamin, R. B. Garvin, Robert L. Gross, Sol Shapiro, Wilber A. Thompson, James N. Saunders, Mitchell B. Solomon, Ralph H. Shafifer, David D. Becker, Arno J. Wolfshol, Al Yasna. Louis Rosen, Donald J. O'Brien, E. L. Leffler, Noel Roake, Frank Randolph, Bernard S. Murphy, Howard S. Case, Charles S. Roth, Fred L. Frechette, William L. Herron, G. G. Cooker, R. E. May nard, Robert Daly, Ed C. Schmadeka, Walter Van Camp, Ken McMahon, Lew Harris, Anna Bell Ward, H. F. Borreson, Boyd Scott, James Carey. In New Posts: Norman Rowe, Cameo theatre, South Weymouth, Mass. Dean Barrett, Warner's Rialto theatre, Hartford, Conn. Martin Shearn, Warner's Liberty theatre, Sharon, Penna. E. W. McManus, Allen theatre, Akron, Ohio. Mike Roth, Broadway theatre, Denver, Colo. W. G. McKinney has purchased the Upland, Upland, Cal., from E. G. Myers. "Skip" Avery has purchased the Acme, Kennebunk, Maine. Don Rundle, Grand, Oelwein, la. Weldon Simmons, B & K La Grange, La Grange, 111. Al Page, Strand theatre, Maiden, Mass. Assistant Managers: Frank Leiber, Belpark theatre, Chicago, 111. Roy Brechenmaker, B & K Senate, Chicago. M. Allen, Norshore theatre, Chicago. Special Student Tickets Issued for "Wilson" Reporting on his recent activities at the Columbia theatre, Sharon, Pa., Chuck Shannon for his date on "Wilson" distributed student tickets to all schools in the city and surrounding area. The tickets entitled students to a reduced admission and the device was announced via radio, newspapers and special trailers. Heralds were also distributed on the picture at schools, mills and in a house-to-house canvass. In connection with "The Very Thought of You," Chuck held a special Hollywood midnite preview which was advertised two weeks in advance and special hard tickets printed up for the occasion. A special lobby setpiece was constructed, paper napkins and menus imprinted and a rubber stamp imprint was also used on all mail in advance of the showing. Binnard Ties Up Bookstores For his date on "Arsenic and Old Lace" at the Warner theatre, Reading, Pa., Birk Binnard effected tieups with local bookstores, landing still boards with appropriate credits. These displays were used in the public library and at the local Senior Highschool. All layouts originated with Birk, while Roy Klein did the art work. An attractive front was constructed for the engagement and publicity was had in the local press. WORTH ANGLING FOR A It's no fish story that the best catch you can make is an Altec contract. Our only bait is our record of performance. If your booth is in occasional hot water (as a matter of fact, why wait for trouble?) call on Altec and find out how one of our three famous contract arrangements can help avoid equipment breakdowms. The net result will be a booth in a whale of a good condition — all the time. 4/vo o 'ACT 9 AUK 250 West 57th St. THE SERVICE ORGANIZATION OF THE MOTION PICTURE INDUSTRY New York 19,N.Y. 40 By Staff Photographer ROUND TABLE VISITOR during the pastweek, Lf. (i-g.) Frank Bickerstaff, formerly city manager for Lucas & Jenkins in Athen^ Ga. "Bick" has recently returned from Atlantic^ battle zone. Amateur Variety Show Launched In Pittsburgh Reported as showing excellent results for him is the weekly Amateur Variety Show worked out by Phil Katz and used each Ff iday night at the Warner Centre theatre, Pittsburgh, Pa. Phil started the ball rolling by making up and running a special trailer announcing the program and asking for talented amateurs to sign up for cash and merchandise awards offered. The theatre artist also made up a special^ lobby board telling of the event. A special; wall board headed: "Presenting Amateur! Varieties Stars was also used and photos o:^ the contestants were tacked to the board appro priately lettered. Radio Plugs Secured On Warners' Program Phil sent out 30 letters to local dance, music, and other talent studios advising of the show; Also to the orchestra and music teachers of IS surrounding grade and high schools. Through his advertising department, Katz secured every other-day radio plugs of the program on War-^ ner's "Footlights and Star Dust" broadcast; over Station WWSW for three weeks in ad vance of the first show. Special entry blank; were made up and distributed in advantageouff localities and small advertisements were run ir^ community papers seeking talent. Five merchants were sold on the idea oi sponsoring the show. The setup by the merchants included merchandise, cash, etc.; with a Bond going to the grand finalist. KatiJ says that the only cost to the theatre was foi the trailer, entry blanks and lobby board. Foi sustained interest in the program, the RounCj Tabler has been running a special snipe antfi keeps mentioning the show in his weekly theatn programs. MOTION PICTURE HERALD, DECEMBER 23, 194