Motion Picture Herald (Nov-Dec 1944)

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1944
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1944)
Leaf #:
000710
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
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RECENT THEATRE PROMOTIONS One-sheet and photos attractively arranged by manager Charles Lehning of the Gem theatre, Cairo, III., were set in merchant's window to promote "Master Race". "Doughgirls" spans the length of Walgren's drugstore in tieup arranged by manager Joe Simon to promote film's engagement at the Warner theatre, Memphis. Plenty of monsters are in evidence in this unusual front which adorns the Rialto theatre in New York. George Hoffman and his staff designed and built it. Advance exploitation for "Princess and the Pirate" gets special attention in the lobby of the RKO Palace, Cleveland, by manager Norman Wrobel. Display measures over 45 ft. in length. J. Hoffman, manager of the Strand, Erie, Pa., combined similar treatment for theatre front and newspaper ads to exploitthisdouble feature program. Curios and books incorporated in this window display helped publicize "Dragon Seed" at the Medina theatre, Medina, Ohio, for Sam Fitzsimmons. 42 MOTION PICTURE HERALD, DECEMBER 30, 1944