Motion Picture Herald (Nov-Dec 1944)

Page scan 000714 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1944
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1944)
Leaf #:
000714
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
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TWO WEEKS MORE TO ENTER WAR LOAN COMPETITION Theatremen Entries for the Diploma of Honour Award to Close January 15 With the original closing date of the Sixth War Loan Drive extended to the end of 1944, entries in competition for the Diploma of Honour offered by Motion Picture Herald for exceptional showmanship during the drive must reach the Round Table by January 15, 1945, in order to be eligible for the fudges' co7tsideration. Twenty-one showmen have entered campaigns during the past fortnight and, with the drive officially closed, promotions from other managers are being received with increasing regularity. Boyd Sparrow at Loew's theatre, Indianapolis, held a Bond premiere for which he promoted a large ad in the dailies which was paid for by contributing merchants, copy* at the top reading: "This message, in the interest of the Sixth War Loan sponsored by the following patriotic firms and individuals." A special stage show was held for the occasion at which Sgt. Dick Shelton and his Musical Gliders made a personal appearance through the courtesy of local Stout Field. A huge 24-sheet depicting a $100 War Bond was mounted on the front curtain where it commanded the anticipated attention and a special lobby setpiece was also constructed in advance of the show. Marquee copy was also used to plug the show, while the local press came through with stories on the premiere which netted $415,000 in Bond sales. Tom Grace, Eastwood theatre, East Hartford, Conn., enlisted the enthusiasm and cooperation of almost the entire juvenile census in a two-week War Bond selling contest with the crowning of the champs as the King and Queen of East Hartford in official ceremonies held prior to a Kiddie Bond Show at the theatre. Winners were presented with a $25 War Bond each from the Exchange and Rotary Clubs. The Atkin's Flower Shop provided boquets for the queen, the queen's mother, and War Showmanship Contenders The showmen listed below effort. Their material is eligi ship Award. ELMER ADAMS, JR. Yucca, Midland, Tex. JACK ALGER Majestic, LaSalle, IN. GERTRUDE BUNCHEZ Century, Baltimore, Md. ARNOLD J. COFFEY Carolina, Hickory, N. C. JAY GOLDEN Palace, Rochester, N. Y. WILLIAM HARTNETT Embassy, Waltham, Mass. HOWARD W. HIGLEY Allen, Cleveland, Ohio have contributed and reported on ble for consideration by the Judges J. D. HILLHOUSE State, Galveston, Tex. F. R. JACKSON St. Mary's, St. Mary's, Pa. GEORGE KRASKA Orpheum, Boston, Mass. WILLIAM F. LAFFERTY Circle, Philadelphia, Pa. JOHN M. LEAVITT Court, Newark, N. J. FRED PERRY Olympic, Watertown, N. Y. CHARLES PINCUS Utah, Salt Lake City, Utah their campaigns to aid the War for the Quigley War Showman LESTER POLLOCK Loew's, Rochester, N. Y. SYDNEY J. POPPAY Majestic, Gettysburg, Pa. HARRY A. ROSE Majestic, Bridgeport, Conn. DAVID SILVERMAN Towne, Wrightstown, N. J. BOYD SPARROW Loew's, Indianapolis, Ind. MICHAEL STRANGER College, New Haven, Conn. GERTRUDE TRACY Ohio, Cleveland, Ohio the king's mother. The king and queen and their parents were guests of the Old Town Inn for dinner and the youngsters were guests at the Exchange Club meeting. Second prize winners received theatre passes and ice cream and soda passes at Maxwell Drug Co. ; the third prize winners received gifts from Beach's Youth Shop. A certificate was issued to each contestant for each War Bond sold and the juvenile winners were selected on the basis of certificates held. Stage Auction Gertrude Bunchez at Loew's Century theatre, Baltimore, arranged with Joseph Schloss and Son, men's clothier, for the auctioning of a custom-made suit to be given free to the highest male bidder. Not only did the store donate the suit, but they ran a two-column ad in the Morning Sun telling of the giveaway and mentioning the Bond premiere at the theatre. Not being content with just having an ordi 1,11 nary Bond premiere, arrangements were made for the Aberdeen Proving Ground Band with 40 men, an American Ranger war hero and others attend the special show. Donated merchandise was auctioned ofif. Also on the program for the evening wereiOl Frank Wrightston, the State Chairman of thei-n Sixth War Loan Drive, Walter N. Ruth, State Director of the War Finance, and J. M. Hep fli bron. War Community Fund. Needless to say, the local dailies came through with stories and art work. In New Haven, Michael Stranger at the Loew College theatre cut in on a rally held atO; the Commercial High School Auditorium f i under the auspices of the Zionist Organization and serviced them with Bonds from the theatre's rolling Bond Booth. Tieups were also made with the East Haven High School and all grade schools to finish their Stamp books. Here too, the rolling booth is brought to the schools once a week, announcements being made through the school's public address sys {Continued on opposite page) A SDf-T( BLOCK BUSTER BUY IHATEXTRAI^AR BOND Joe Steiner, RKO Capitol, Union City, N. J., used these two effective lobby displays. As animated bomb at left exploded, the face disappeared and a Jap flag appeared. Statue of Liberty at right was I 3 feet high, while Uncle Sam's hat was Bond Booth. 46 MOTION PICTURE HERALD, DECEMBER 30, I944i