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In our industry, the proof of a company's policy is in its product. In this 19th of a series of advertisements appearing in national magazines, we call the attention of some thirty million Americans to a long-standing Warner policy, and to its latest expression on the screen.
SIX-LETTER WORD MEANING
YOU!
For a long time, many people (including some very smart ones) have been saying, "The public doesn't want war pictures."
We disagree . . . politely, but firmly.
We think the American public doesn't want second-rate war pictures. Make a really fine, sincere, entertaining picture with a war theme, say we, and the public will welcome it with cheers.
We proved our point with "Air Force" . . . "This Is The Army" . . . "Action In The North Atlantic" . . . "Destination Tokyo." The public (a six-letter word meaning "you") hailed them as hits !
Now we're proving it even more conclusively, with a picture that's getting the same enthusiastic reception from audiences that it got from the professional critics!
For OBJECTIVE BURMA is a gloriously entertaining picture. It is also a picture that privileges you to understand a little better what goes on in the minds of several million American boys a long way from home.
That's why we're as proud of OBJECTIVE BURMA as of any Warner picture ever made. For it demonstrates once more that "combining good picture-making with good citizen,p" Jjfo a Warner policy that continues to make good sense fcid great entertainment!
ERRDL FLYNN
WILLIAM PRINCE • JAMES BROWN DICK ERDMAN GEORGE TOBIAS-HENRY HULL-WARNER ANDERSON
Directed by RAOUL WALSH • Produced by JERRY WALD
Screen Play by Ranald MacDougall & Lester Cole * From an Original Story by Alvah Bessie • Music by Franz Waxman