Motion Picture Herald (Mar-Apr 1945)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1945
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar–Apr 1945)
Leaf #:
00021
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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Charles Reed Jones and Steve Edwards, advertising and oublicity directors, respectively, of Republic Pictures. Gertrude Merriam, Managers' Round Table associate editor, with Louis Schine, co-owner of the Schine circuit, left, and Seymour Morris, its advertising director. GREETING, right. Frank Rosenberg, director of advertising, publicity and exploitation for Columbia Pictures, meets William Ferguson, director of exploitation for MGM, at the judging tables. Russel Emde, James Brennan, Harry Mandel, RKO. Chester Friedman, Managers' Round Table editor, and Barry Buchanan, new UA advertising and publicity director. Hal Home, 20th-Fox advertising, publicity and exploitation director. William Heineman, Samuel Goldwyn sales manager; and S. Barret McCormick, RKO advertising-publicity director, at the right. H owa rd Le S i e u r , United Artists advertising executive at home office. Frank J. A. McCarthy, Universal southern and Canadian sales manager. MOTION PICTURE HERALD, MARCH 3, 1945 13