Motion Picture Herald (Mar-Apr 1945)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1945
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar–Apr 1945)
Leaf #:
00052
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 17, 2022
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UTILIZING OUTDOOR BALLYHOO S5P.ESD PALACE Tktttft* BfG CAKTikv, SHOW sat'mat. Oilcloth banners, pinned to skaters at city ice rink, plugged cartoon show for H. S. Bregoff, manager of the Palace theatre, Port Richmond, N. Y. « . nt *■ W SPEED ,~ „ B/G show SP££C SHOW . SAT.MAT. Second girl pictured here rode St. Paul, Minn., trolley cars serenading passengers with song hits from' "Meet Me in St. Louis". Stunt put on by manager J. H. Eshelman of the Paramount theatre landed in photo Hi section of the Pioneer Press. ■ .. ■ ' |l |ra Left, singing troubadour employed by Fred Trebilcock at Shea's, Toronto, did double duty as street ballyhoo to promote "Hollywood Canteen" and entertained waiting crowds with song hits from the picture. TALKED ABOUT Publicist Rita Morton of the Albee, Providence, did plenty of searching until she located this old hackney coach with which she exploited "Here Come the Co-Eds". Handicapped because of gasoline shortage, many theatremen promote their own outdoor ballyhoo on fleets of trucks, as H. W. Reisinger did recently at Loew's in Dayton. 44 Not exactly a perambulating ballyhoo, but this one attracted plenty of attention. Jack Swiger of Standard Theatres used it in advance in front of the Criterion, Oklahoma City. MOTION PICTURE HERALD, MARCH 3, 1945