Motion Picture Herald (Mar-Apr 1945)

liHOWMEN PERSONALS The Quigley Awards Rules adio Tieup Helps Cox In "Winger Victory" Bob Cox at the Kentucky theatre, Lexington, ., made a deal with Station WLAP, whereby ' ;y agreed to give him two announcements ' every one that he purchased, thereby doung their spots for the date on "Winged Vic-y." The station also gave time for tran-iptions free and special spots after the \rmy Hour" broadcast. 'Teaser ads were used five days ahead, banrs placed on Coca Cola delivery trucks, the .rxington Herald and Leader came through !th a full-page free ad and stories with art. n New Posts: Jack Purves, Capitol, Welland, :., Can. Maurice Connor, Warner's Boyd, Philfphia. John Roach, district manager, Warner's thwest Philadelphia houses. John Latimer, irner's Ardmore, Philadelphia. Charles H. 'der, Schine's Riviera, Rochester, N. Y. Barnes ■due has purchased the Sunflower, Sunflower, p. ~ouis Kaufman has purchased the Metropolitan, tsburgh, Pa. Pete Samios, Manos, Ellwood iV, Pa. Joseph Josack, Jr., general manager, :ana Amuse Co. houses in Vandergrift, Pa. ie Gould, Rialto theatre, Pittsburgh, Pa. Cal berman, Senate, Harrisburg. Assistant Managers: Stanley Sutherland, Regal atre, Hartford, Conn. unior Showmen: Grace Margaret, to Mr. and s. Sam Pearlman. The proud father manages ew's Kameo, Brooklyn, N. Y. Happy Birthday: J. P. Schnitzer, Harold C. inzler, Jerome Gordon, Edward L. Bisaler, Herb tzke, Wallace Cowen, E. R. Toerpe, J. M. En, John B. Shearer, Lloyd Miller, Dallas R. ge, Joe F. Wright, Paul Maines, Jr., Stanley reman, Edward A. Hussong. M Zimbalist, Lester Nealy, Charles Rind, Louis D. dinner, J. E. Stribling, Jr., Joseph Dondis, Burton L. Prince, R. H. Ouellette, James T. Lackey, Sam Harris, Jr., Margaret Goyette, Austin Bray, S. D. Weinberg, Carl J. Rindcen, Roy Patience, Ralph W. Braswell, Jr., Jonas F. Thomas. John W. Ennis, Arthur Groom, Johnnie Burrell, Julius Lamm, Henry Spiegel, Phil Kielpinski, Sidney W. Pink, Fred W. Reid, Emanuel Friedman, Robert Murray, Charles B. Hann, Jack C. Cleland, Arnold Nathanson, Robert Berezine. Showmen's Calendar: April 1st, All Fool's Day. 2nd, U. S. Mint established 1792. 6th, Peary discovered North Pole 1909; Army Day (sponsored by Military Order of World War 1, Washington, D. C.) ; U. S. Declared War on Germany, 1917. 8th, Louisiana Admitted to Union 1812; Ponce deLeon Landed in Florida 1513. 14th, Assassination of Pres. Lincoln 1865 ; First edition of Webster's dictionary published 1828. 18th, Paul Revere's Ride 1775. 19th, Patriot's Day (Maine and Mass.). 22nd, Oklahoma opened to white settlement 1889. 23rd, Shakespeare Born 1564. 26th, Slavery abolished in U. S. 1865. 27th, Genl. Grant Born 1822; Samuel F. Morse, telegrapher, born 1791. 30th, George Washington Became First President 1789; Boston settled bv Winthrop 1630; Rhode Island settled 1636. classified Ad Contest Sells Winged Victory" for Boyle In advance of "Winged Victory" at the Poli ■oadway, Norwich, Conn., Joseph Boyle proved a two-day classified ad tieup made with the Sunday Record and the Monday Bulletin with a merchant tieup. Guest tickets were awarded each day to those readers who found their names, taken from the telephone directory, and scattered throughout the ad pages. On the opening night, a returned war hero was the featured guest speaker, this good for publicity breaks in the paper. 100 "Winged Victory" overseas caps were distributed to local news and shoe shine boys ; stills planted at soda fountains and display signs planted in the lobby of the Wauregan Hotel with appropriate picture copy. Window cards were had in the Public Library, Boston Store, Tepper Company, Cranston Company and others. In addition, Joe landed 61 bus cards with the Connecticut Company on city and New London bus systems. Ties "To Have and Have Not" To Cigarette Shortage Cashing in on the current cigarette shortage, Marlowe Conner at the Capitol, Madison, Wis., printed up nine by 13 inch cards which were distributed at various stores selling smokes. At the top of the card was a small cut of Lauren Bacall seen smoking. Copy, running down, read: "Cigarette — To Have — and — Have Not." opposite the words "Have" and "Have Not" was a box in which the merchant marks a check or cross as desired. Below the copy was the cast, playdates and a scene still from the picture with Bogart and Bacall. rank Boucher, general manager for the -B. circuit, Washington, D. C, is pictured 1 the Round Table during a recent visit to ew York. Shubouf Appeals to Juveniles For "St. Louis" Date Well in advance of his opening of "Meet Me in St. Louis" at the College theatre, New Haven, Sam Shubouf planted a contest in the New Haven High School paper on "What are you going to do on V-Day?" For the best answer, the winner received a copy of the book ; the next best receiving tickets to the show. For his street ballyhoo, Sam used a tandem bicycle adorned with two attractive girls dressed in old-fashioned costumes singing hit tunes from the picture. Through a tieup with a local photographer, the child most resembling Margaret O'Brien received a free photograph and guest tickets. Entries must be forwarded as soon as possible after exploitation is completed. There are no classifications of population or situation. Every entrant starts from scratchcircuit or independent, first-run or subsequent, downtown or neighborhood, big city or small town. Consistency of effort is a paramount consideration in the Quigley Awards. One-shot campaigns or ideas are not eligible for consideration. Whole campaigns need necessarily not be submitted but are, of course, acceptable. Single ideas or promotions are eligible for consideration if the entrant is a consistent contributor. • Entrants most often represented in each Quarter will receive first consideration for the Quarterly Awards. A single promotion may include more than one slant, providing all slants relate to the original idea. Thus, a single contest promotion may be carried in newspapers, on the radio, in windows, ads, lobby, etc. No fancy entries are necessary. Costly and time-using "gingerbread" decorations are not encouraged. Showmanship only counts. • In addition to exploitation on pictures — features, shorts or serials — entries may be made on institutional promotion. Exploitation on stage shows, presentations, etc., are also definitely eligible for consideration. • A single idea may be confined to a window, contest, newspaper or program publicity, street stunt, lobby display, ad or ad series, newspaper section, radio tiein, etc. Evidence proving authenticity of each entry must be submitted, such as photos, tear sheets, programs, heralds, ads, letters, etc. • One Plaque and seven Scrolls of Honor will be awarded each Quarter. Those winning these honors will be entered for the Grand Awards competition. In addition, entries of merit will be awarded Citations. • A War Shozvmanship Certificate is awarded annually to the theatreman whose activities and promotions of a patriotic nature are considered by the judges to have made the greatest material contribution in the prosecution of the war. Address all entries to : Quigley Awards Committee Managers' Round Table 1270 Sixth Avenue New York 20, N. Y. Patrons Get Hot Drinks Free Patrons of the Centre theatre in Fall River, Mass., who had to stand in line to see "For Whom the Bell Tolls" were treated to a hot chocolate through the cooperation of Walgreen's Drug Store. The tieup was arranged by manager Ray Allard in exchange for a courtesy card in the lobby. t ANAGERS' ROUND TABLE, MARCH 3, 1945 51