Motion Picture Herald (Mar-Apr 1945)

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Sketch from the notebook of Westover & Wolff, Inc., G-E's Albany, N. Y., distributor, showing elements of air conditioning system installed by them in 1 940 for the 1 400-seat Proctor's Theatre, Troy, N. Y. Make this page from the past part of your plan for the future Maybe you weren't among the lucky ones who hung a sign "Air Conditioned by G-E" before the curtain of war came down on "comfort" installations for the duration. We're not prophets, we don't know how long it will be before you can hang the sign. But you can start planning now. After victory there will be a waiting line, for no group better realizes the box office pull of air conditioning than you of the theatre. It costs nothing to plan now but, if you do, you'll profit sooner. If yours is an old theatre, your G-E distributor can probably show you shortcuts such as were possible in Proctor's Theatre at Troy, N. Y., where economies resulted through ingenious use of existing ventilating system (as indicated by the sketch above). Whatever your special problems, you can count on his experience to provide a practical solution. For his name, write today to: General Electric Co., Air Conditioning and Commercial Refrigeration Divisions, Section 5573, Bloomfield, N. J. ELECTRIC GENERAL Tune in: "The G-E HOUSE PARTY," every afternoon Monday through Friday, 4 p. m., E WT, CBS . . ."The G-E ALL-GIRL ORCHESTRA," Sundays, 10 p. m„ E WT, N B C . . ."THE WORLD TODAY' News, Monday through Friday, 6:45 p. m., E W T, C B S ETTER THEATRES, MARCH 3, 1945 3