Motion Picture Herald (Mar-Apr 1945)

Scuff-proof against toughest Audiences when available again— SPECIFY: U. S." N AUGAH YD E All the squirming, twisting, bouncing and scraping of your most boisterous young audiences will have no effect on peacetime seating upholstered in "U. S." Naugahyde — ■ with its extremely high resistance to edge -wear, abrasion, scuffing, flexing, wrinkling. With all its endurance, "U.S." Naugahyde has warm, rich feel and is available in an almost limitless range of never-dimming colors. It is quickly and easily cleaned with simple soap and water. There is also Flameproof "U. S." Naugahyde; it will not support combustion. These advantages of "U. S." Naugahyde will not come to you in peacetime untried or merely laboratory tested. For more than three years, "U. S." Naugahyde has been battle tested and every claim made for it proved over and over again. Serving Through Science UPHOLSTERY UNITED STATES RUBBER COMPANY 1230 Sixth Avenue • Rockefeller Center • New York 20, N. Y. taller the building the more it must be s back from the street, to let the sun and sui mer breeze into avenues and rooms, and p< haps make room for a bit of foliage. But the most ambitious part of the develof ing programs of rehabilitation is the replaci ment of shabby, crowded residential buildin with attractive apartment houses having lan scaped grounds. The New York Housing A thority has already allotted over 115 millir dollars to such projects, and the expenditu of much more for the same purpose is co templated with the help of Federal mone In Chicago the Plan Commission has cj vided the city into 55 communities to form pattern for post-war construction. Accon ing to H. Edward Kincaid, executive seci tary of the commission, the addition of 50,0( families is expected after the war, and mo livable sections are to be provided to ho i them within the city. The plan specifies commercial center for each of the 55 comm nities, with ample parking space. EliminatiC| of through traffic from the Loop is also co templated, giving the streets over to the tra; fice of shoppers and amusement seekers. F< them better parking facilities are to be built • A theatre with a sidewalk cafe is one of tf more unusual houses reported for post-W£ construction. To be located in LaSalle, 111 it will have what the architects, Rapp & Rap of Chicago, call a "Moderne Esplanade, extending across the front of the theatre fc serving food and soft drinks. The house, I seat 1,500, will be a Publix-Great Statu operation in association with Alger Theatre:, • The American Seating Company and N; tional Theatre Supply have entered into ar arrangement renewing, under conditions ( closer co-operation, distribution of America auditorium chairs by NTS. The latter's T branches, and the manufacturer's many publ seating offices throughout the country, wi work in "close conjunction," a joint announc ment states, in both sales and service 1 theatres, The colorful, adventurous type is commo enough in this business among the Holh woodians, but tends to be on the rare sid among the prosaic affairs of theatre equip ment. So one takes notice when a fellow lik Phillip Carroll, big game hunter, gets int this field. He has joined the Star Manufactui ing Company of St. Louis, makers of pppcor machines and food serving equipment. Mr. Carroll has made many a profession; expedition into darkest Africa, one of the moj notable of which was his capture in 1941 c eight gorillas for American zoos. On tha same trip he captured an okapi, one of th rarest of beasts. Acquisition of Mr. Carrol gives Star two big-game hunters. J. R. Burcl president, made yearly hunting trips to Afric, before the war. Our extraordinary-experience departmen also learns that the Philippine Islands haVL, been affording an equipment man a bit o adventure — unsought, however. Theodor Rosenberg, formerly a salesman of the Na tional Theatre Supply New York branch went to Manila on a vacation just befor Pearl Harbor. When the U. S. forces caiiu back a few weeks ago, and rescued, in til best of movie fashion, the American prisoner in Manila, Mr. Rosenberg was among them hungry, though fed up with vacations. — G.S BETTER THEATRES, MARCH 3, 194!