Motion Picture Herald (Mar-Apr 1945)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1945
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar–Apr 1945)
Leaf #:
00094
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 17, 2022
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SERVICE DATA on features And Now Tomorrow (Para.) Audience Classification — General Legion of Decency Rating — Class A-2 Picture Gross, Overall Performance — 103.1% Round Table Exploitation — Jan. 6, '45, p. 58. Blonde Fever (MGM) Audience Classification — General Legion of Decency Rating — Class B Round Table Exploitation — Feb. 17, '45, p. 70. The Body Snatcher (RKO) Audience Classification — Adult Legion of Decency Rating — Not given Round Table Exploitation — Feb. 24, '45, p. 72. Brazil (Rep.) Audience Classification — General Legion of Decency Rating — Class A-l Round Table Exploitation — Dec. 9, '44, p. 51 ; Dec. 23, '44, p. 34; Jan. 27, '45, p. 59; Feb. 10, '45, p. 54. Bride By Mistake (RKO) Audience Classification — General Legion of Decency Rating — Class A-2 Round Table Exploitation — Dec. 9, '44, p. 46; Jan. 20, '45, p. 54; Feb. 10, '45, p. 64; Feb. 17, '45, p. 39. Can't Help Singing (Univ.) Audience Classification — General Legion of Decency Rating — Class A-2 Picture Gross, Overall Performance — 121.8% Round Table Exploitation — Jan. 20, '45, p. 54 ; Jan. 27, '45, p. 52. Experiment Perilous (RKO) Audience Classification — General Legion of Decency Rating — Class A-2 Round Table Exploitation — Feb. 10, '45, p. 58. The Fighting Lady (20th-Fox) Audience Classification — General Legion of Decency Rating — Class A-l Round Table Exploitation — Feb. 17, '45, p. 42. For Whom the Bell Tolls (Para.) Audience Classification — General Legion of Decency Rating — Class B Picture 'Gross, Overall Performance — 167.1% Round Table Exploitation— Sept. 25, '43, p. 54, 57 ; Oct. 16, '43, p. 54; Dec. 11, '43, p. 51 ; Dec. 18, '43, p. 63; Dec. 25, '43, p. 69; May 13, '44, p. 54; May 20, '44, p. 65; Feb. 10, '45, p. 62; Feb. 24, '45, p. 68. Frenchman's Creek (Para.) Audience Classification — Adult Legion of Decency Rating — Class B Picture Gross, Overall Performance — 108% Round Table Exploitation — Sept. 30, '44, p. 62; Nov. 11, '44, p. 70; Feb. 3, '45, p. 49. The Great Mike (PRC) Audience Classification — General Legion of Decency Rating — Class A-l Round Table Exploitation— Feb. 17, '45, p. 42. Here Come the Waves (Para.) Audience Classification — General Legion of Decency Rating — Class A-2 Round Table Exploitation— Feb. 10, '45, p. 58. Hollywood Canteen (WB) Audience Classification — General Legion of Decency Rating — Class A-2 Picture Gross, Overall Performance — 123% Round Table Exploitation — Dec. 23, '44, p. 36Dec. 30, '44, p. 45 ; Jan. 13, '45, p. 65 ; Jan. 20, '45, p. 54; Feb'. 10, '45, p. 64; Feb. 17, '45, p. 39; Feb. 24, '45, p. 70, 77. Vll Be Seeing You (UA) Audience Classification — General Legion of Decency Rating — Class A-2 Round Table Exploitation — Feb. 3, '45, p. 50; Feb. 10, '45, p. 54. Keys of the Kingdom (20th-Fox) Audience Classification — -General Legion of Decency Rating — Class A-l Picture Gross, Overall Performance — 110.4% Round Table Exploitation — Jan. 20, '45, p. 56 Kismet (MGM) Audience Classification — General Legion of Decencv Rating — Class A-2 Picture Gross, Overall Performance — 113.6% Round Table Exploitation— Nov. 18, '44, p. 55, 58 ; Dec. 2, '44, p. 44; Dec. 30, '44, p. 44; Jan. 6, '45, P. 58; Feb. 17, '45, p. 39. Lake Placid Serenade (Rep.) Audience Classification — General Legion of Decency Rating — Class A-l Round Table Exploitation— Jan. 13, '45, p. 64 ; Jan. 27, '45, p. 52 ; Feb. 24, '45, p. 82. Meet Me in St. Louis (MGM) Audience Classification — General Legion of Decency Rating — Class A-l Round Table Exploitation— Dec. 9, '44, p. 50 ; Feb. . 3, '45, p. 48. Mrs. Parkington (MGM) Audience Classification — General Legion of Decency Rating — Class A-2 Picture Gross, Overall Performance — 111% Round Table Exploitation — Dec. 9, '44, p. 50; Jan. 6, '45, p. 58; Feb. 24, '45, p. 77. Murder, My Sweet (RKO) Audience Classification — General Legion of Decency Rating — Class A-2 Round Table Exploitation — Feb. 17, '45, p. 39. National Velvet (MGM) Audience Classification — General ■ Legion of Decency Rating — Class A-l Round Table Exploitation— Feb. 24, '45, p. 68, 72. Practically Yours (Para.) Audience Classification — General Legion of Decency Rating — Class A-2 Round Table Exploitation— Feb. 24, '45, p. 70. The Princess and the Pirate (RKO) Audience Classification — General Legion of Decency Rating — Class A-2 Picture Gross, Overall Performance — 116.2% Round Table Exploitation — Nov. 18, '44, p. 55; Dec. 30, '44, p. 42, 44; Jan. 13, '45, p. 69; Feb. 3, '45, p. 48. Something For The Boys (20th-Fox) Audience Classification— General Legion of Decency Rating — Class A-2 Picture Gross, Overall Performance — 93.7% Round Table Exploitation— Dec. 2, '44, p. 43 ; Dec. 9, '44, p. 51; Dec. 23, '44, p. 34; Feb. 10, '45, p. 64; Feb. 17,. '45, p. 70. LEGION of DECENCY Ratings Class A-l Unobjectionable Class A-2 Unobjectionable for Adults Class B Unobjectionable in Part Class C Condemned Service Data appearing in this issue of Prod ucf Digest includes the over-all performance percentage figure from final reports previous!) published in PICTURE GROSSES. References H Round Table Exploitation and Legion of Decent] ratings with audience classification are aht listed. Index to Service Dofo may be found ii fhe Release Chart starting on page 2343. A Song To Remember (Col.) Audience Classification — General Legion of Decency Rating — Class A-2 Round Table Exploitation — Feb. 3, '45, p. 50 ; Feb 24, '45, p. 74. Tall in the Saddle (RKO) Audience Classification — General Legion of Decency Rating — Class A-l Round Table Exploitation— Nov. 25, '44, p. 57 Feb. 17, '45, p. 70. Thirty Seconds Over Tokyo (MGM) Audience Classification — General Legion of Decency Rating — Class A-2 Picture Gross, Overall Performance — 114.4% Round Table Exploitation— Feb. 3, '45, p. 48 ; Feb 10, '45, p. 59 ; Feb. 17, '45, p. 70. Together Again (Col.) Audience Classification — General Legion of Decency Rating — Class B Picture Gross, Overall Performance — 102.5% Round Table Exploitation— Nov. 25, '44, p. 57 Dec. 9, 44, p. 48; Dec. 23, '44, p. 35, 37; Jan. 6 '45, p. 57 ; Jan. 13, '45, p. 65 ; Jan. 20, '45, p. 62 Feb. 3, '45, p. 48; Feb. 17, '45, p. 46. To Have and Have Not (WB) Audience Classification — Adult Legion of Decency Rating — Class B Picture Gross, Overall Performance — 119.5% Round Table Exploitation— Feb. 3, '45, p. 48. Tomorrow the World (UA) Audience Classification — General Legion of Decency Rating — Class A-2 Round Table Exploitation — Feb. 10, '45, p. 58. Tonight and Every Night (Col.) Audience Classification — General Legion of Decency Rating — Class B Round Table Exploitation — Feb. 17, '45, p. 42. The Very Thought of You (WB) Audience Classification — General Legion of Decency Rating — Class A-2 Picture Gross, Overall Performance — 96.2% Round Table Exploitation— Oct. 21, '44, p. 52, 53; Nov. 11, '44, p. 70; Jan. 6, '45, p. 54; Jan. 13, '45, p 65; Feb. 24, '45, p. 77. Wilson (20th-Fox) Audience Classification — General ' Legion of Decency Rating — Class A-l Picture Gross, Overall Performance — 149.2% Round Table Exploitation— July 29, '44, p. 72: Aug. 19, '44, p. 60; Sept. 9, '44, p. 45; Sept. 16. '44, p. 63; Sept. 30, '44, p. 60; Oct. 21, '44, p. 48; Nov. 4, '44, p. 72; Nov. 18, '44, p. 55 ; Nov. 25, '44. p. 54; Dec. 23, '44, p. 37, 40; Feb. 24, '45, p. 70. Winged Victory (20th-Fox) Audience Classification — General Legion of Decency Rating — Class A-2 Picture Gross, Overall Performance— 121.1% Round Table Exploitation — Dec. 23, '44, p. 36; Dec. 30, '44, p. 45 ; Jan. 6, '45, p. 58 ; Jan. 30, '45, p. 54; Jan. 27, '45, p. 54; Feb. 10, '45, p. 54; Feb. 24, '45, p. 68, 77. Woman in the Window (RKO) Audience Classification — General Legion of Decency Rating — Class A-2 Picture Gross, Overall Performance — 118.1% Round Table Exploitation — Dec. 16, '44, p. 55 ; Dec. 23, '44, p. 37. 2342 PRODUCT DIGEST SECTION, MARCH 3, 1945