Motion Picture Herald (Mar-Apr 1945)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1945
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar–Apr 1945)
Leaf #:
000173
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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Quigley Awards Contenders The men and women listed below have submitted evidence of showmanship within the past fortnight which justified their names being placed on the list of outstanding showmen. ELMER ADAMS DICK FFI DMAN SAM SHUBOUF Yucca, Midland, Tex. Paramount, Syracuse, N. Y. College, New Haven, Conn. WALTER AHRFNS Fl 1 IOTT IOHNSON JOE SOMMERS Orpheum, Des Moines, la. Malco, Memphis, Tenn. Cathaum, State College, Pa. TED BARKER J C KENNEDY MICHAEL STRANGER Loew's State, St. Louis Roxy, Cornwall, Ont., Can. Loew's, White Plains, N. Y. MERLE BLAIR J C KING JACK SWIGER Regent, Cedar Falls, la. Interstate, Amarillo, Tex. Criterion, Oklahoma City, Okla. JOSEPH BOYLE JAMES KING RAY G. TAYLOR Broadway, Norwich, Conn. RKO, Boston, Mass. Capitol, Logan, Utah SPENCER BREGOFF PHILIP KATZ TED TESCHNER Palace, Pt. Richmond, S. 1. Kenyon, Pittsburgh, Pa. Valentine, Toledo, Ohio LEW BREYER NORMAN W. LOFTHUS D. IRELAND THOMAS Bijou, Holyoke, Mass. California, Santa Barbara, Cal. Lincoln, Charleston, S. C. GERTRUDE BUNCHEZ HOMER McCALLON GERTRUDE TRACY Century, Baltimore, Md. State, Houston, Tex. Ohio, Cleveland, Ohio L. V. CAMPBELL P. E. McCOY HELEN WABBE Strand, Trail, B. C. Miller, Augusta, Ga. Golden Gate, San Francisco, Cal. CLAYTON CORNEI 1 IACK MATI APK RllRGF^c, WAITMON Strand, Amsterdam, N.'Y. Broadway, Portland, Ore. Princess, Columbus, Miss. ARNOLD J. COFFEY RITA MORTON HARRY WEISS Carolina, Hickory, N. C. RKO Albee, Providence, R. 1. Proctor's, Newark, N. J. SID DICKLER HARRY ROSE HARRY WILSON Belmar, Pittsburgh, Pa. Majestic, Bridgeport, Conn. Regent, Brockville, Ont. CARL EGAN MORRIS ROSENTHAL NATHAN WISE Palace, Calgary, Can. Poli, New Haven, Conn. RKO, Cincinnati, Ohio WILLIAM EAGEN LEON SERIN CHARLES ZINN Princess, Sioux City, la. Mt. Eden, Bronx, N. Y. State, Minneapolis, Minn. layor Proclaims Seeing You " Day "or Eshelman tie of the numerous window displays proofed by James Eshelman for engagement of '11 Be Seeing You" at the Paramount, St. Mayor John J. McDonough's proclamation to •; e citizenry of St. Paul officially opened the emiere of "I'll Be Seeing You" at the Paraount theatre, with Manager James Eshelman ranging for the proceeds to go to the local • SO Service Centre. The campaign included . . i on-stage broadcast bv Station WMIN, in j hich soldiers just back from overseas spoke J their folks at home. I Newspaper coverage included a three-column it of the Mayor shown signing the proclamaon and turning it over to members of the : SO. Another art break of two-columns intruded a cut of Governor Thye being invited / members of the USO to attend the premiere. Ihis was followed the next day by another .riree-column of servicemen reading Shirley emple's invitation to the opening, with story • the effect that the star had wired authority • the theatre to entertain 100 servicemen at £sr expense. Special stories were also run, •gether with art, on Shirley Temple, James -aynor and Ginger Rogers. : The entire staff of the theatre donated their ervices for the special show and cooperated n a number of stunts to make the show interisting. f i iorlcin Arranges Screening on 'Woman in the Window" In advance of the date of "Woman in the jVindow" at the RKO Keith theatre in Washington, an unusual publicity campaign garnered leadlines and columns of free newspaper space 'very, day for a week prior to opening. Manager Sol Sorkin invited a number of oiice officials and members of the District AtjDrney's office as well as newspaper columnists nd reporters to a private screening of the film. .rive minutes before the end of the picture the 'how was stopped, lights brought up and cards ■vere distributed amongst the audience to see if l.nyone could predict the ending. The unusual climax of the production lent itself as a grand stunt and the newspapermen were quick to seize upon it, with the result that they ran comment every day in their respective columns. Advance newspaper ads, trailers and lobby displays announced that no one would be seated during th« last portion of the film. In addition, it was requested that patrons who saw the picture refrain from revealing the unusual ending to friends and acquaintances. Savage Ties "Victory" To Army Charities Two stunts getting plenty of attention in Chicago in conjunction with the showing of "Winged Victory" at the Roosevelt theatre have been contrived by Jimmy Savage of the Balaban & Katz press department. And both stunts have been promoted free of charge. The elevated structures in the Loop facing the street are carrying banners, with copy reading: "See Winged Victory' at the Roosevelt theatre, and help the Army charities." The second stunt involves a tie-up with 500 trucks, each carrying a six-sheet banner, carrying a similar message. Stone Invites Servicemen to "Sunday Dinner for a Soldier" Attracting considerable attention to his date on "Sunday Dinner for a Soldier" was the stunt used by W. P. Stone at the Sunset theatre, Asheboro, N. C. Small cards, which were placed at every plate in all cafes in town the Sunday prior to opening, read: "If your dinner guest today is a service man, the manager of this cafe has complimentary tickets for you to see," etc., etc. Brennan Has Operators Praise "Mrs. Parkington" A three-column ad which attracted plenty of attention for Elmer Brennan at the Bay, Green Bay, Wis., for his date on "Mrs. Parkington" consisted of thumb nail photos of the four projectionists, with copy reading: "Motion picture operators say this about 'Mrs. Parkington'. During the year, we have run through our projection machines and have carefully watched 172 features. That's 90 feet of film per minute, 5,400 feet of film per hour, 59,400 feet of film per day, 21,502,800 feet of the best motion picture productions during the year. We sincerely believe we have never exhibited nor witnessed in this entire year of pictures as fine a production as," etc., etc. This was followed by title, cast and playdates. Holds "Woman in the Window" Screening for Local Police Manager Jim McCarthy, Strand, Hartford, Conn., plugged "Woman in the Window" with a special screening arranged for members of the Police Court and the Police Department Before the climax, the film was stopped and the guests were invited to tell how they would have ended the picture were they the author or director. After a ten minute discussion, the film was resumed and the unusual ending proved a surprise to all. McCarthy landed full column breaks on this event in both the Hartford Times and Courant and followed through with the announcement that patrons will not be allowed into the theatre during the final five minutes of each showing. MANAGERS' ROUND TABLE, MARCH 10, 1945 7!