Motion Picture Herald (Mar-Apr 1945)

Page scan 000178 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1945
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar–Apr 1945)
Leaf #:
000178
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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Managers Active On "Thought" For "The Very Thought of You" in both the Comerford, Scranton, and the Capitol, WilkesBarre, a personal endorsement campaign was started 10 days ahead. John Comerford, district manager in WilkesBarre, and Eddie McGovern, manager of the Capitol, used special copy appealing to the women in ads placed on the society page. Harry Spiegel, district manager in Scranton, and Bill Butler, manager of the Comerford, used the same idea but varied the newspaper copy with an "open letter to Scranton moviegoers" using practically the' same form of endorsement. In both cities four days after opening a display ad was used, headed: "I Told You So." Copy on the special ad reminded moviegoers that this was the picture the manager thought highly of and "if you missed this great piece of entertainment, be sure to see it now." Each theatre used ten sound trailers preceded by the management's endorsement. These were placed in subsequent run houses in both Scranton and Wilkes-Barre as well as all towns within a 20-mile radius. SHOWMEN PERSONAL Zigmond's Novel Lobby Stunt Helps Sell "Bell Tolls" Jerry Zigmond of the Newman theatre, Kansas City, and Jim Castle, Paramount field representative for the district, have worked out this lobby stunt on "For Whom the Bell Tolls": Cooperating with radio station KCKN, they rigged up a bell and microphone in the lobby, using the bell as a time signal each day. Announcer's script was: "For Whom the Bell Tolls. The time is now 3:00 P.M. . . . Now is the time to see," etc., etc. Ties "Something for the Boys" To the War Effort One of the highlights of Clay Cornell's campaign on "Something for the Boys" at Schine's Strand, Amsterdam, N. Y., was the planting of cards in 50 store windows featuring copy reading: "Do Something for the Boys — Donate Blood. Buy War Bonds. Write a Letter." A card displayed at the County Laboratory IN FROM THE FIELD In New Posts: Clarence Koppin, Oriole, Detroit. Frank Hall, Lakewood, Detroit. Jean Walso, Rosedale, Detroit. Fred B. Dressel, Ritz, Newark, N. J.« Jack LeFevre, Monroe, Detroit. George Bittinger, district manager, Comerford Theatres, Pittston, Pa. James Tuffy, Rialto, Scranton, Pa. Happy Birthday: Jack T. Beachler, John K. Menzies, Ralph J. Batschelet, Anselmo Preciado, R. T. Kemper, Fahnley Bridges, N. H. Salyer, Orville E. Lockrem, George W. Lake, Charles E. Grace, Fred Perry, Antonio Balducci, E. W. Thomas, I. J. Segall. David Dallas, Sam Mandelbloom, Sidne; Bowden, Nathan Cohen, Cecil A. Smith, E E. Enke, James Grizzanto, William J. Abeln, 1 Tower, J. Howell Luter, C. Clifford Reed, A. Binnard, Leonard Workman, George Fish Robert L. Lippert, George Sofia, Henry G. I nenberg, Harry A. Salisbury, John Divney. Pierre Boulogne, Glen Downing, George A. ler, H. Cavanagh, Art K. Farrell, L. Novy, J Courtney, Jim W. Stokes, E. Samphyra, E Nelson, Fred Montgomery, Hoyd A. Hov Danny Dandrea, Edward J. Friedwald, A. B. 1 rison, Fred Laurans. and City Hospital carried title and urged people to be blood donors. Starting 10 days in advance a foyer board carried four art stills of Vivien Blaine as depicted by four of the nation's leading artists. For "Man in Halfmoon Street," Clay used teaser cards around the theatre a week in advance and posted one and three-sheets in store windows, parking lot boards and on theatre building. Through newspaper distribution, 3,000 offset heralds were used. Word-of-Mouth Buildup Aids "Woman in the Window" Helen Wabbe at the RKO Golden Gate in San Francisco arranged a sellout Bond premiere for the engagement of "Woman in the Window." The special trailer stressing the fact that the ending should not be disclosed was plugged heavily and resulted in much word-of-mouth buildup. A scoop art break of eight-column strip was landed and a teaser angle which landed in the Chronicle prior to the opening, while other art breaks were generous in the News and Call Bulletin and the Sunday Examiner. Free publicity added to a total of 85 inches in space. Special interview stories and art on Belita were had, plus a one-column story with insert of Henry Busse. A special preview was held for reporters, etc., and plugs were landed on Stations KYA and KFRC. Lobby cards were used with copy, "No one seated during the last five minutes of the picture" to add to patron's full enjoyment of the surprise ending. By Staff Photographer MGM EXPLOITEERS, in New York for home office conferences, are shown visiting the Round Table. In picture at right, standing, in the ustial order, are Capt. Volney P heifer, special representative; Ed Gardner, Oklahoma City; E. B. Coleman, Dallas; seated, Bernie Ebens, Kansas City; Irv Waterstreet, St. Louis. At left are Lotiis Orlove, Milwaiikee; Norman Pyle, Minneapolis; Bill Bishop, Chicago. Street Renamed for "Winged Victory" Date Under the supervision of RKO zone man? Charlie McDonald in New York, man? Larry Greib set up a comprehensive camp; in Brooklyn for "Winged Victory" at the R Albee. Some of the highlights included banners some 80 Coca Cola trucks; letter of endo ment from Mrs. Eleanor Roosevelt and "\ Chairman of N. Y. City Council Joseph Sharkey ; 60 High School contests ; promotu display material in 254 War Plants; 5 window cards bearing copy for CDVO planted in all CDVO outlets and on their f of trucks. Seventy-five window displays were promo 42 still cards in 40 V.F.W. headquarters; f full-cooperative pages; teaser slugs of endoi ments in large department store ads ; trailer: 15 outlying RKO theatres; special ads in weekly papers — promoted; editorials in papers ; American Robot Bomb, 21 ft. wide : 27 ft. long on display and bannered in Al Square which was renamed Winged Vict Square; Proclamation from Borough Presid Cashmore. Al Zimbalist and Ray Malone, publici executed the entire campaign. APPLICATION FOR MEMBERSHIP MANAGERS' ROUND TABLE 1270 Sixth Avenue, New York 20, N. Y. Name Position Theatre Addrett City State Circuit Absolutely No Dues or Fees 76 MANAGERS' ROUND TABLE, MARCH 10, 19.