Motion Picture Herald (Mar-Apr 1945)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1945
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar–Apr 1945)
Leaf #:
000246
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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OUTSIDE EXPLOITATIOh Byron Linn, manager of the Strand, Scranton, Pa., advertised his date on '"Me Me in St. Louis" by means of this street car ballyhoo which was fitted wi public address system plugging hit tunes from the picture. Car toured the ci and attracted considerable attention. Street ballyhoo employed by Rita Morton, publicist at the RKO Albee, Providence, R. I., was good attractor for horror show in advance and during current engagement of the show. At right is manager Charles Pincus' flash display announcing his date on "Here Come The Waves" at the Utah, Salt Lake City. The 12 ft. neon note was illuminated during the intermission. At left is the front Pincus created for current showing of the attraction. William T. Hastings, manager of the RKO Grand theatre in Cincin At left is a view of one side of his colorful lobby exhibit and at nati, Ohio, had these mammoth displays built to promote "The Three right is the front which extends deep into the outer vestibule of Caball eros' . the theatre. 52 MOTION PICTURE HERALD, MARCH 17. 1945