Motion Picture Herald (Mar-Apr 1945)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1945
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar–Apr 1945)
Leaf #:
000248
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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Theatremen 's Promotions tms is m imm mil HANGOur in f row to mm OPtH AS USUAL fVBW MIGHT Till 10 m.\ Left, Bill Eagen, manager of the Princess, Sioux City, Iowa, devised this clever lobby display telling patrons the theatre will continue regular hours during the brownout. Left, an unusually attractive window display for "Belle Oi Yukon" which had day and date engagement at the State, ( man's Chinese and Uptown theatres, Los Angeles. Michael Stranger, manager of Loew's theatre, White Plains, N. Y., tied up with local cosmetic shop to distribute free fan photos of Van Johnson to promote his date on "30 Seconds". Publicity director B. Brereton promoted this library display for "Song to Remember" date at the Lafayette, Buffalo, N. Y. Left, C a n a d i a n showmen are also taking advantage of news truck tieups. This one was made at the Imperial theatre, Toronto. Kathleen Lamb Whalen, publicist for Lucas & JenU theatres in Macon, Ga., traced career of Deanna Dur|i from 1937 to her most recent vehicle which happened.' be booked at the Grand on this attractive lobby boej; 54 MOTION PICTURE HERALD, MARCH 17. 191