Motion Picture Herald (Mar-Apr 1945)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1945
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar–Apr 1945)
Leaf #:
000418
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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EXPLOITATION AND DISPLAY In advance of his date on "Youth Runs Wild," Vaughn Taylor, manager of the Rialto, Phoenix, Ariz., made an attractive lobby display from "playtoys" which were found on youthful patrons of the theatre. H. F. Wilson, manager of the Capitol theatre, Chatham, Ont., in Cana ballyhoo'd his engagement of "Tall in the Saddle", attracting plenty of att tion and comment. Lou Colontuano, manager of the Staunton, Philadelphia, blew up Ernie Pyle's column on "Fighting Lady" and used it as an effective setpiece to promote his date on the attraction. it li M In advance of his showing of "Meet Me in St. Louis", manager Bill Walsh of the Comerford theatre, Wilkes-Barre, Pa., borrowed this trolley relic and parked it on a siding in downtown section of the city. Blowups of the star look realistic and attracted wide attention. ;rfifc?c ill 64 Look magazine tieup enabled manager W. M. Farnswor of the Hollywood theatre, to land this newsstand plug 1 "Tonight and Every Night" in busy downtown Ft. Wor MOTION PICTURE HERALD, MARCH 31, I